Canada Life

Three iconic Canadian brands are coming together under one brand – Canada Life – to better serve their more than 13 million customer relationships across Canada and to position the companies for even stronger growth. 

Effective immediately, The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company will begin a journey to move to one brand in the Canadian market. This newly developed Canada Life brand builds on the three companies’ proud histories, whose stories began over 170 years ago. Canada Life will become the new brand under which the organization will create, deliver and communicate products and services in Canada across all of its lines of business. 

Contact Information:

Liz Kulyk | Director, Media and Public Affairs  

Canada Life

204. 926.5012 

Liz.Kulyk@canadalife.com

Latest

Oct 03, 2019, 11:42 ET Major milestone met for Great-West Life, London Life and Canada Life

More than 90 percent of policyholder votes cast in favour of amalgamation WINNIPEG, Oct. 3, 2019 /CNW/ - The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life...


Oct 01, 2019, 13:00 ET Introducing the new Workplace Strategies for Mental Health

Formerly the Great-West Life Centre for Mental Health in the Workplace, new branding better aligns with the website address WINNIPEG, Oct. 1, 2019 /CNW/ - Today, the new Workplace Strategies for...


Aug 13, 2019, 11:42 ET Amalgamation plans for Great-West Life, London Life and Canada Life proceed

Special Meetings of policyholders have been called and information circulars are being mailed to all eligible policyholders. WINNIPEG, Aug. 13, 2019 /CNW/ - The Great-West Life Assurance Company,...


Aug 09, 2019, 13:49 ET Canada Life applauds federal reforms to prescription drug pricing regulations

WINNIPEG, Aug. 9, 2019 /CNW/ - Following news today about the federal government's plan to reform Canada's drug pricing regulations, Canada Life announced it is in full support of these reforms and...


Jul 24, 2019, 09:00 ET Canada Life begins journey to move to one product shelf

WINNIPEG, July 24, 2019 /CNW/ - On its journey to move to one brand in Canada, Canada Life announced it has begun the transition to one shelf of innovative products under the Canada Life name through ...


Jul 19, 2019, 10:14 ET Boards unanimously approve plan to amalgamate Great-West Life, London Life and Canada Life

WINNIPEG, July 19, 2019 /CNW/ - The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company, and their holding companies, Canada Life Financial...


May 30, 2019, 15:25 ET Major Donation of $800,000 from Canada Life for Cardiovascular Health Prevention to the Montreal Heart Institute

MONTREAL, May 30, 2019 /CNW/ - The Montreal Heart Institute Foundation is pleased to announce an $800,000 financial contribution from Canada Life. This donation will be dedicated to the construction...


May 14, 2019, 13:03 ET The new Canada Life continues Delivering for Canadians

2018 Public Accountability Statement highlights companies' commitment to wellness, environment, workplace and community WINNIPEG, May 14, 2019 /CNW/ - Today, Great-West Life, London Life and Canada...


May 08, 2019, 10:00 ET Canada Life appoints Jeff Marshall as newly-created Chief Digital Officer

WINNIPEG, May 8, 2019 /CNW/ - Canada Life today announced that Jeff Marshall has been appointed Senior Vice-President, Chief Digital Officer, Canada, effective May 13. In this newly-created role,...


Apr 03, 2019, 06:00 ET Introducing the new Canada Life: one brand for three iconic Canadian companies

Great-West Life, London Life and Canada Life come together as Canada Life WINNIPEG, April 3, 2019 /CNW/ -Three iconic Canadian brands are coming together under one brand – Canada Life – to better...


Mar 12, 2019, 09:00 ET Great-West Life, London Life and Canada Life launch SimpleProtect - an easy-to-use digital term life insurance application for advisors

WINNIPEG, March 12, 2019 /CNW/ - Great-West Life, London Life and Canada Life today announced the launch of SimpleProtect™ – a new and intuitive digital application for advisors to help Canadians get ...


Nov 29, 2018, 09:30 ET Great-West Life, London Life and Canada Life announce the appointment of two senior executives

WINNIPEG, Nov. 29, 2018 /CNW/ - Great-West Life, London Life and Canada Life announced today the appointment of Brad Fedorchuk as Executive Vice-President, Group Customer and Paul Orlander as...


Oct 12, 2018, 09:04 ET Great-West Life, London Life and Canada Life announce $150,000 donation to Fondation Tremplin Santé

Funds will help program continue to improve children's physical well-being across Canada. MONTREAL, Oct. 12, 2018 /CNW/ - Great-West Life, London Life and Canada Life have announced a renewed...


Oct 10, 2018, 09:16 ET Media Advisory - Great-West Life, London Life and Canada Life to announce $150,000 donation to Fondation Tremplin Santé

MONTREAL, Oct. 10, 2018 /CNW/ - On Thursday, October 11, Great-West Life, London Life and Canada Life will announce a renewed commitment of $150,000 over three years to Fondation Tremplin Santé, a...


May 17, 2018, 11:31 ET Delivering for Canadians and building stronger communities

Great-West Life, London Life and Canada Life release Public Accountability Statement WINNIPEG, May 17, 2018 /CNW/ - Great-West Life, London Life and Canada Life have released their 2017 Public...


Jul 13, 2017, 09:36 ET Great-West Life contributing $25,000 to help those impacted by wildfires in B.C.

Donation to the Canadian Red Cross B.C. Fires Appeal will help families in need WINNIPEG, July 13, 2017 /CNW/ - The Canadian Red Cross issued a B.C. Fires Appeal to help the people and families...


Jun 07, 2017, 16:40 ET Canada Life Supporting Williams Racing and Canadian Driver Lance Stroll

Canada Life is proud to be playing a part in Canada's return to Formula One MONTRÉAL, June 7, 2017 /CNW/ - It had been over 10 years since a Canadian driver raced in Formula One before Williams...


May 16, 2017, 12:47 ET Companies announce innovation funding to help more young people graduate from high school

$500,000 to help Pathways to Education share new ideas, best practices for youth education WINNIPEG, May 16, 2017 /CNW/ -With a unique mix of academic, social, financial, and one-on-one supports for...


Apr 20, 2017, 15:17 ET Over 900 ways we are building stronger communities

Great-West Life, London Life and Canada Life release Public Accountability Statement WINNIPEG, April 20, 2017 /CNW/ - Well-being takes many forms, from financial security and good health to safe...


Nov 28, 2016, 00:01 ET Canadian Bank Note and Canada Life enter into first-in-Canada streamlined longevity agreement

Innovative, all-Canadian longevity insurance transaction to help protect long-term viability of Canadian Bank Note pension plan TORONTO, Nov. 28, 2016 /CNW/ - Canadian Bank Note Company, Limited, a...


Nov 08, 2016, 14:06 ET Monique Maynard appointed President, Quebec Affairs for Great-West Life, London Life and Canada Life

WINNIPEG, Nov. 8, 2016 /CNW/ - Great-West Life announced today that senior executive Monique Maynard, FSA, FCIA, has been appointed President, Quebec Affairs for the company and its subsidiaries,...


Nov 08, 2016, 14:05 ET Great-West Life, London Life and Canada Life announce alignment of Canadian operations and appointment of three senior executives

WINNIPEG, Nov. 8, 2016 /CNW/ - Great-West Life, London Life and Canada Life announced today an organizational alignment to respond to changing customer needs and expectations. The companies will...


May 24, 2016, 10:57 ET Great-West Life, London Life and Canada Life's 2015 Public Accountability Statement highlights commitment to Canadians through support of over 900 community projects

WINNIPEG, May 24, 2016 /CNW/ - Great-West Life, London Life and Canada Life have released their 2015 Public Accountability Statement. The annual statement, titled Commitment to well-being, is the...


May 05, 2016, 17:29 ET Great-West Life, London Life and Canada Life announce $100,000 donation to support the Canadian Red Cross Alberta Fires Appeal relief efforts

WINNIPEG, May 5, 2016 /CNW/ - Great-West Life, London Life and Canada Life have contributed $100,000 to the Canadian Red Cross Alberta Fires Appeal to aid in relief and support efforts associated...


Feb 02, 2016, 12:39 ET New research uncovers misconceptions about the financial impact a critical illness can have on the well being of Canadians and their families

55 per cent of Canadians aren't financially prepared to cover their living expenses if faced with a serious illness LONDON, ON, Feb. 2, 2016 /CNW/ - New research uncovers a considerable gap between...