The Hubba Bubba® and BEHR® brands introduce a playful pink paint colour in Canada, adding a whimsy pop of colour to your home decor
TORONTO, March 26, 2024 /CNW/ - According to science, the colour pink doesn't stand alone as its own shade1. As a purveyor of all things pink, Hubba Bubba® made by Mars is teaming up with Behr Paint Company, a leading paint manufacturer for do-it-yourselfers, to solidify the shade's status in the hearts, minds, and homes of Canadians. Together, they're introducing Hubba Bubba® Pink by BEHR®, a playful hue that radiates warm whimsical energy, inspiring endless pops of fun, creativity, and design possibilities.
"Hubba Bubba is committed to creating a world of fun where everyone is encouraged to embrace joy and play, and this partnership with Behr is an extension of that commitment", said Patrick Zeng, Marketing Director, Mars Wrigley Canada. "Through this collaboration, we're inspiring Canadians to incorporate pink and playfulness into their homes, while reminding them of the nostalgic fun of Hubba Bubba."
This playful pink pairing embraces the 'Dopamine Décor' design movement, where colour is used to enhance mood and create joyful spaces. Hubba Bubba® Pink by BEHR® is more than just a paint colour. This whimsical shade, reminiscent of the cherished bubblegum, adds a burst of fun into any room.
"We know colour plays a powerful role in people's everyday environments—especially a home," says Erika Woelfel, VP of Colour and Creative Services at Behr Paint Company. "Hubba Bubba® Pink by BEHR® is the perfect playful hue for creating statement walls, transforming décor pieces, or adding a cheerful touch to doors and trim."
To celebrate the launch, Hubba Bubba and BEHR brands are partnering with Visual Artist Briony Douglas, showcasing the importance of creativity in everyday life. Briony's involvement illustrates how incorporating Hubba Bubba® Pink by BEHR® into various spaces can introduce an element of fun and joy. Follow @briony on social to get inspired and share Hubba Bubba-inspired DIY projects on social with #HubbaBubbaPink and by tagging @behrpaint.
Beginning March 26, Hubba Bubba® Pink by BEHR® (P120-3HB) will be available in top-rated BEHR DYNASTY®, BEHR MARQUEE®, BEHR ULTRA™, and BEHR PREMIUM PLUS® paint formulas, available exclusively at The Home Depot Canada stores nationwide.
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit behr.ca. Professional paint contractors and designers can visit behrpro.ca to learn about products, colour tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
Behr and the Behr logo are registered trademarks of Behr Process Corporation.
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1 Butterworth, J. (2022, January 11). "Is pink a real colour?". BBC Science Focus. Available at https://www.sciencefocus.com/science/is-pink-a-real-colour. |
SOURCE Mars, Incorporated
Courtney Steinhart, [email protected].
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