Share your brand’s story
Brands looking to exceed their marketing and communications objectives rely on Cision. From building awareness and generating media coverage, to guiding conversations and acquiring new audiences, our network and flexible distribution options can help you reach your goals.
- Industry’s Strongest Network: Includes more than 4,000 websites, nearly 3,000 media outlets and more than 550 news content systems. The network also includes PR Newswire for Journalists, an exclusive, media-only community with more than 20,000 unique email subscribers, and MyCNW, enabling the wider public to subscribe to news alerts.
- Optimize with Multimedia: Engage audiences with rich visual content that drives action. Send photos and videos to the industry’s largest multimedia distribution network, proven to boost press release visibility and lead to 3x more engagement.*
- Build Shareholder Confidence: Transmit and deliver to all disclosure points quickly and securely.
- Enjoy Membership Benefits: Cision's editorial staff services help you achieve your goals with tools to upload, manage, and distribute your releases and multimedia.
- Evaluate Your Results: Get actionable insights with Visibility Reports’ performance and audience engagement data.
Get earned media and influencer attention
Media coverage can amplify a story and add third-party credibility to a message, and Cision has a proven ability to generate more media pickup than other providers, as well as ranking #1 with journalists and bloggers as the most trusted press release news source.*
- Generate Earned Media: We deliver to editorial systems and newsrooms of major media organizations– a direct pipeline that online-only providers just can’t offer.
- Get Noticed with PR Newswire for Journalists: We connect brand messages with influential journalists from our exclusive media community, generating 20,000 unique email subscribers who have specifically requested to see news in your industry.
- Access to the Industry’s Largest Distribution Network: Share your message with media by industry, geography or topic – our powerful network of thousands of media points helps you reach influencers critical to your brand.
Attract viewers with online syndication
Sharing your press release beyond your owned properties is key to successful multichannel promotion. Increase online visibility, traffic, search rank, and authority by promoting your content via Cision's influential website and online network.
- Boost Visibility: Share your content across our industry-leading, online syndication network, which includes big names such as Yahoo! Finance, TMX Money, MarketWatch, The Globe and Mail, and Business Journals that attract a large viewership.
- Drive Discoverability: Enhance your brand visibility by posting to Newswire.ca and PRNewswire.com, which has 3X the page views than our closest competitor.**
- Get Noticed on Mobile: Make your news more easily accessible on mobile phones, e-readers and tablets via more than 76 apps in our network.
Go further and reach new audiences
Tell the world your news — or pinpoint an audience — by using our social, targeting and international options.
- Expand in Social Channels with SocialPost™: Reach more than 55,000 Twitter followers across nearly 50 industry-specific handles including @CNWtravel, @CNWcannabis, @CNWhealthcare, @CNWpolicy and @CNWtechnology.
- Industry & Sector Microlists: Hone in on industries or markets by sending your content directly to journalists and bloggers covering relevant beats.
- Multicultural Options: Reach specific ethnic audiences including Hispanic, African American and North American Chinese.
- Culture & Demographics: Target your message by age, gender, lifestyle or religion and reach cultural categories that follow topics like music, entertainments or sports.
- International Options: We provide distribution to 170 countries in more than 40 languages and offer local and regional media expertise to help you best engage with each region's audiences.
Create demand with content distribution
Marketers can use our distribution network to generate leads from their content by targeting key audiences across channels.
- Attract New Audiences with Online Syndication: Expand your digital footprints beyond your owned channels by tapping our global distribution network. It includes more than 10,000 websites with big names that attract a large viewership.
- Expand Industry Reach: We target and deliver your message to influencers in more than 100 industries. Examples include Yahoo! Finance, TMX Money, MarketWatch, Bizjournals.com, Business.com and more in the Finance industry; WebMD, Reuters Health, CanadaBiotech, Drugs.com, and more in the Health industry; and Wired, The Canadian Techie, Tech Crunch, Engadget, Computerworld, CNET News, InformationWeek, R&D Magazine and more in the Tech industry.
*Analysis of 300,000+ releases, 2019
** Moz Analytics, SEMrush, 2020