SUBARU CANADA HAS BEST-EVER DECEMBER TO END 2023
- Subaru retails 5,115 units in best December ever
- Best December ever for Crosstrek and Solterra
- Year-to-date sales are 24.9 per cent above the same time last year (STLY)
MISSISSAUGA, ON, Jan. 5, 2024 /CNW/ - Subaru Canada, Inc, (SCI) rang in the new year with its best December ever, retailing 5,115 units. In 2023, Subaru Canada sold 54,966 units, a 24.9 per cent increase over 2022. This translates to an increase of 10,957 Subaru models.
December 2023 became the brand's best-ever December, beating out the previous record of 4,671 units sold in the month in 2019. Both Crosstrek and Solterra recorded their best-ever December, with Crosstrek up 13.7 per cent over December 2020 and Solterra up 7.4 per cent from December 2022.
The Canadian-favourite Crosstrek continues to win over buyers with new-for-2024 refined comfort, bold new design and tons of standard features. The Crosstrek Wilderness now joins the lineup as the most rugged and adventure-ready Crosstrek ever built. With capability enhancements including increased ground clearance, all-terrain tires, and improved approach and departure angles, the Crosstrek Wilderness can go further off that beaten path than ever before.
The Solterra is Subaru's first global electric SUV, providing true SUV capabilities in an all-electric, emission-free package. With standard Symmetrical Full-time All-wheel Drive and 210 mm of ground clearance, the Solterra provides all-weather and all-road capabilities that Canadians have come to expect from a Subaru.
"What a strong finish to an exceptional year," said SCI Chairman, President, and CEO Tomohiro Kubota. "We can't wait to continue this momentum, as 2024 brings new trim levels and model refreshes that we are excited to introduce to Canadians."
December 2023 | |
5,115 | Month's actual |
3,514 | Previous year (same month) |
1,601 | Difference |
45.6 % | MTD sales vs. STLY |
54,966 | 2023 YTD |
44,009 | 2022 YTD |
10,957 | Difference |
24.9 % | YTD sales vs. STLY |
15,099 | Q4 2023 |
11,399 | Q4 2022 |
3,700 | Difference |
32.5 % | Current quarter sales vs. STLY |
Subaru Canada, Inc. is a wholly-owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 95 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on X.
SOURCE Subaru Canada Inc.
Julie Lychak, PR Manager, (905) 568-4959, [email protected]; Madison Marple, PR Specialist, (905) 568-4959, [email protected]; Sebastien Lajoie, PR Specialist, Quebec Region, (514) 336-0600, [email protected]
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