Malibu's Latest Move Reminds Canadians to "Clock Off" and Embrace a Sunshine State of Mind!
Malibu's elevator takeover brings patio vibes to the 9 AM to 5 PM crowd and redefines the post-work wind-down, one ride at a time.
TORONTO, June 12, 2025 /CNW/ - Why save the good times for the weekend? Malibu, the world's number one white rum-based coconut spirit, has transformed an everyday elevator in a downtown Toronto office building into a full-blown after-work patio-inspired escape, calling Canadians to "clock off" from their 9 AM to 5 PM and slide straight into their 5:01 PM routine.
With burnout on the rise and always-on culture creeping into after-hours among Millennials and Gen Z¹, Malibu is stepping in with a colourful cue to slow down, log off, and make space for spontaneous good times this summer, starting from the ride to the lobby. Because who wouldn't want to end the day with a Malibu cocktail in hand and their work besties nearby?
"Malibu is all about celebrating the spontaneous moments that happen when you're off the clock," says Maggie Kong, Brand Manager, Malibu at Corby Spirit and Wine. "With so many Canadians feeling burnt out, especially younger professionals, we wanted to offer a refreshing reminder that living offline and in the moment is seriously important. We hope this experience liberates Canadians to enjoy more good times in their 5 PM - 9 PM this June and beyond."
By transforming a button-up office fixture into a playful moment, Malibu is turning the daily grind into a chance to reconnect and rediscover the joy of doing whatever tastes good. It's a small but bold reminder that even the most ordinary spaces can spark a little fun, and that clocking off doesn't always need a big plan, just the right mindset.
This initiative follows the launch of Malibu's recent global ad campaign featuring Emmy Award-winning actor Brian Cox. The cheeky commercial shows Cox breaking free from the pressures of work life to embrace Malibu-fuelled good times, reinforcing the brand's "Clock Off" message.
Canadians can join in by grabbing Malibu at their local liquor store, mixing up something tasty, and sharing how they #MalibuClockOff today; the best summer moments are just a sip away.
For cocktail inspiration and more, visit malibudrinks.com/en-ca or follow @malibu_rum.
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ABOUT MALIBU
Malibu is the world's best-selling coconut-flavoured rum, known for its smooth tropical taste and laid-back vibe. As a brand that champions good times and spontaneous moments, Malibu invites fans to live in the moment and savour the spirit of summer – wherever and whenever it happens.
ABOUT CORBY SPIRIT AND WINE
Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits, wines and ready-to-drink (RTD) beverages. Corby's owned-brands include J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® liqueur, Chic Choc® Spiced rum, The Foreign Affair® wines, and Ace Beverage Group's Cottage Springs®, Cabana Coast®, Liberty Village®, and Good Vines®. Corby also represents international brands including Absolut® vodka, Jameson® Irish whiskey, The Glenlivet® single malt Scotch, Kahlúa® liqueur, Beefeater® gin, Malibu® rum, and Mumm® champagne. Corby is based in Toronto and listed on the TSX under the symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Instagram, or X.
SOURCE
¹ Robert Half Canada, 2024 Report on Workplace Burnout
SOURCE Corby Spirit and Wine Limited (Communications)
Media Contact: Sara Hoffman, Citizen Relations, [email protected]
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