The proposed new bill will encourage fair and equitable negotiations between digital platforms and the news media for online news content
GATINEAU, QC, April 5, 2022 /CNW/ - Today, the Minister of Canadian Heritage, Pablo Rodriguez, introduced Bill C-18, the Online News Act, which would establish a new legislative and regulatory framework to ensure fairness in the Canadian digital news marketplace and for independent local news businesses, including rural and remote news organizations, by ensuring that news media and journalists receive fair compensation for their work.
More than 450 news outlets have closed since 2008. More than 60 of those closures have occurred in the last two years alone. Digital platforms and social media are now the gateways where people find, read and share news. Because of this, advertising revenues have shifted away from local news and journalists to these gatekeepers, who profit from the sharing and distribution of Canadian news content. In 2020, online advertising revenues in Canada reached $9.7 billion, with two companies taking in more than 80 percent of those revenues. It's time to address this market imbalance.
Bill C-18 would require tech giants to make fair commercial deals with outlets for the news and information that is shared on their platforms. The deals would need to provide fair compensation, respect journalistic independence and invest in a diversity of Canadian news outlets, including independent local businesses, among other criteria. The bill allows media outlets, big and small, to bargain collectively. This is fundamentally fairer for Canadian news media, which will be able to negotiate on more equal terms with the tech giants. If deals are made between digital platforms and news media within certain timelines that meet specific criteria, digital platforms can seek an exemption from a requirement to enter into a negotiation process that could lead to final offer arbitration.
The Online News Act builds on similar legislation in Australia, by adding greater public accountability and transparency to the process. Bill C-18 supports a free, independent press and contributes to the sustainability of the digital news marketplace and the production of local, regional and national news content. In an era of rising disinformation and increasing public mistrust, this new legislation will ensure Canadians have access to quality, fact-based news at the local and national levels.
"A free and independent press is fundamental to our democracy. It's how we stay informed and engaged on what's happening in our communities and across the country. Right now, the health and future of the news industry—especially local news—are at risk. We want to make sure that the news media and journalists are fairly compensated for their work. Now more than ever, Canadians need reliable and credible information, especially in a time of greater mistrust and disinformation."
—The Honourable Pablo Rodriguez, Minister of Canadian Heritage
Bill C-18 was informed by consultations held in spring 2021. Canadian Heritage met with a variety of Canadian news industry professionals, including the news media and academics.
Collectively, television, radio, newspapers and magazines have lost $4.9 billion over the past 12 years. At least one third of Canadian journalism jobs have disappeared since 2010. From 2008 to August 2021, almost 450 news outlets have closed, with nearly 63 of those closures happening since the COVID-19 pandemic began.
News outlets have seen a sharp decline in advertising revenue which, historically, has been a key source of revenue. Meanwhile, Canadians are increasingly accessing news via digital platforms, where 80 percent of all online advertising revenues are concentrated among a small number of platforms.
Digital platforms benefit from sharing news content on their platforms, both directly (advertising near news) and indirectly (user engagement, data refinement, subsequent targeted advertising). Similarly, news outlets benefit from digital platforms sharing their content.
Online News Act
What We Heard: Report on Fair Revenue Sharing Between Digital Platforms and News Media
Local Journalism Initiative
Canadian Periodical Fund
Special Measures for Journalism 2021 component of the Canada Periodical Fund
Bill C-18 would encourage fair and equitable negotiations between digital platforms and news publishers for online news content.
On Tuesday, April 5, the Government of Canada introduced Bill C-18, the Online News Act, which would ensure that major digital platforms fairly compensate news publishers for their content and enhance fairness in the Canadian digital news marketplace, including the sustainability of independent local news businesses.
The legislation would target all news businesses that meet the eligibility criteria, regardless of media type, including newspapers and news magazines with a digital presence, online news outlets, private and public broadcasters, which produce and publish original online news content, as well as both television and radio broadcasters. For example, in the case of an eligible news business that owns different news outlets, it can choose to bargain with digital platforms for content produced by any of its individual news outlets, like a digital news source, a daily newspaper or a community newspaper.
Eligible news businesses are defined using criteria similar to the Qualified Canadian Journalism Organization (QCJO) designation in the Income Tax Act. QCJOs would be eligible as well as broadcasters that meet the criteria. An eligible news business would be defined as follows:
- regularly employs two or more journalists in Canada;
- operates in Canada;
- is engaged in the production of targeted news content; and
- is not significantly engaged in producing content that promotes its interests or reports on the activities of an organization.
The list of all eligible news organizations would be made public.
Some features of Bill C-18 would include:
- A new legislative and regulatory framework that would mitigate bargaining imbalances between digital platforms and news outlets over the way digital platforms allow news content to be accessed and shared on their platforms;
- The legislation would, subject to regulation thresholds, apply to digital platforms that:
- allow news content to be accessed and shared on their platforms; and
- have a significant bargaining imbalance with news media, which would be determined by:
i. |
the size of the platform; |
ii. |
whether the platform operates in a market that provides a strategic advantage over news businesses; and |
iii. |
whether the platform occupies a prominent position within its market. |
- Digital platforms would have an opportunity to reach fair commercial deals with a wide range of news businesses outside the scope of the legislative framework before they are required to go to arbitration. If platforms make commercial deals that, as a whole, meet the following criteria, they would be exempt from mandatory arbitration:
- provide fair compensation to the news businesses for news content that is made available on their platforms;
- ensure that an appropriate portion of the compensation would be used by the news businesses to support the production of local, regional and national news content;
- do not allow corporate influence to undermine the freedom of expression and journalistic independence enjoyed by news outlets;
- appropriately contribute to the sustainability of Canada's digital news marketplace;
- appropriately reflect the diversity of the digital news marketplace including with respect to language, racialized groups, Indigenous communities, local news;
- ensure support for independent local news businesses, and ensure that a significant portion of independent local news businesses benefit from the deals.
- Bill C-18 would include an exemption from sections 45 and 90.1 of the Competition Act, to allow eligible news businesses that are designated by the CRTC to assemble and bargain collectively for the purposes of negotiation with digital platforms.
- News businesses could be sure that negotiations with digital platforms would be fair and transparent through additional measures, such as a code of conduct and undue preference provisions.
- The CRTC would play an administrative role by: assessing whether the platforms meet the six public exemption criteria; administering the negotiation and final-offer arbitration through a public list of suppliers agreed upon by both the platforms and publishers; and ensuring that the public interest is met by preventing digital platforms from misusing their dominance against the news media. The CRTC would contract an independent auditor to publish an annual report on the value of commercial agreements and other key information. This will provide the public with a yearly measure of the impact of the legislation on the Canadian digital news marketplace.
In the spring of 2021, Canadian Heritage began engaging with numerous stakeholders on fair revenue sharing between digital platforms and the news media. The first phase involved targeted engagement with existing contacts. The second phase asked for public and stakeholder input, specifically on a document outlining a sustainable, fair, diverse and independent Canadian news and information ecosystem. The third phase consisted of two roundtable discussions with Indigenous news publishers. Ten individuals representing Indigenous news publishers took part. In total, Canadian Heritage received 46 submissions in the first phase and 22 responses to the discussion document in the second phase. All stakeholder input helped inform the development of Bill C-18.
The Canada Periodical Fund (CPF) provides $75 million in financial assistance to Canadian print magazines, non-daily newspapers and digital periodicals, allowing them to overcome market disadvantages and continue providing Canadian readers with content. In light of the COVID-19 crisis, the CPF, through its Aid to Publishers component received an additional $25 million over two years. Also, a new temporary CPF component, called Special Measures for Journalism, was created to provide short-term emergency financial assistance to publishers that offer their content for free or those with a low level of paid circulation. In total, $45 million was distributed in 2020-21 and $23.3 million was allocated in 2021-22.
With $50 million in funding over five years to support the production of civic journalism for underserved communities, the Local Journalism Initiative (LJI) supports more than 200 journalist positions across the country. Budget 2021 increased this investment by $10 million over two years as part of the Recovery Fund for Arts, Cultural, Heritage and Sport Sectors. Starting in 2023-2024, the initiative will be renewed on a permanent basis at $15.4 million annually.
SOURCE Canadian Heritage
(media only), please contact: Laura Scaffidi, Press Secretary, Office of the Minister of Canadian Heritage, [email protected]; Media Relations, Canadian Heritage, 819-994-9101, 1-866-569-6155, [email protected]
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