The new Alternalcool™ filter on Tastet+ makes it easy to find establishments that put care into their non-alcoholic and low-alcohol offerings

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Éduc'alcool

Sep 10, 2026, 16:10 ET

Quebec's go-to app for bars and restaurants now includes non-alcoholic and low-alcohol options in its evaluation criteria

MONTREAL, Sept. 10, 2026 /CNW/ -- What if the quality of a restaurant's non-alcoholic and low-alcohol offering became a criterion in its own right when choosing and evaluating where to eat?

Tastet and Éduc'alcool are joining forces to support this trend with the launch of the new Alternalcool™ filter in the Tastet app. The filter makes it easy to find establishments that create and showcase quality non-alcoholic and low-alcohol options.

Tastet is now incorporating this criterion into its evaluation of establishments, alongside other elements that shape the customer experience at restaurants.

This initiative raises a broader question: are the quality and variety of non-alcoholic options becoming an essential customer expectation and a new standard in the restaurant experience? For Éduc'alcool, the goal is to make it easier for people to choose to drink less, alternate, or not drink alcohol at all by giving non-alcoholic and low-alcohol options a meaningful place, without taking anything away from the social or dining experience.

Through this pilot project, Éduc'alcool aims to further expand the reach of Alternalcool™, so that this criterion gains greater visibility and is more widely used across Quebec.

"When people choose a restaurant, they look at the food, the atmosphere and the overall experience. Non-alcoholic and low-alcohol options deserve to be part of that experience. With Alternalcool™, we want to make it easier to choose differently, without ever compromising on enjoyment,," says Josée Côté, Executive Director of Éduc'alcool.

Available for interviews

Josée Côté is available to discuss:

  • how the role of non-alcoholic options is evolving in social settings;
  • the importance of creating environments where different drinking choices are genuinely available;
  • the role restaurants and the hospitality industry can play in driving this shift.

Learn more

Explore the filter in the Tastet app

Read Tastet's article about Alternalcool

Éduc'alcool and Tastet join forces

About Éduc'alcool

Éduc'alcool is a Quebec organization dedicated to education and prevention related to alcohol consumption. Since 1989, it has developed campaigns and programs aimed at informing the public and promoting responsible behaviours regarding alcohol consumption. For more information: educalcool.qc.ca

SOURCE Éduc'alcool

Media contact: Sarah Cancino, Communications and Administrative Coordinator, Éduc'alcool, [email protected], 514-875-7454, ext. 1

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Éduc'alcool