TORONTO, May 30, 2019 /CNW/ - Employees from one of Canada's leading tobacco companies took to the streets of downtown Toronto today to sweep sidewalks clean of cigarette butts in the latest event to mark its new Unsmoke campaign.
More than five dozen employees from Rothmans, Benson & Hedges Inc. (RBH), clad in yellow t-shirts, swept streets around Yonge-Dundas Square clear of cigarette butts in the first of a series of anti-littering events across Canada.
"At RBH, we want to rid Canada of cigarette smoke to create a smoke-free future," said Peter Luongo, managing director of RBH, who picked up butts himself.
"That starts by getting Canadians to butt out entirely – and to clean our streets of cigarettes."
RBH launched its national Unsmoke Campaign earlier this week with a keynote speech at the Empire Club in Toronto and a national social media campaign.
"The message of Unsmoke is clear – if you don't smoke, don't start. If you smoke, quit. If you don't quit, change."
The company hosted Cigarette Butt Clean-Up Day at Yonge-Dundas Square to flag its commitment to partnering with governments and communities to create a smoke-free Canada. The company is open to invitations to participate in similar anti-litter events in communities where it has employees.
"We are looking to keep our streets clean with more litter bins and special receptacles for cigarette butts – for as long as there are still cigarettes in Canada," Luongo said.
RBH is committed to a smoke-free future and wants to eliminate cigarettes by 2035.
"For change like this to happen, we need governments, consumers and society all to play a role," Luongo said.
"We can launch Unsmoke – but we can't unsmoke Canada alone."
About Rothmans, Benson & Hedges Inc.
Rothmans, Benson & Hedges Inc., an affiliate of Philip Morris International Inc., is one of Canada's leading tobacco companies and employs nearly 800 people across the country with its headquarters in Toronto and a factory in Québec City. For more information visit http:///www.unsmoke.ca
Philip Morris International: Delivering a Smoke-Free Future
Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free IQOS product portfolio includes heat-not-burn and nicotine-containing vapor products. As of March 31, 2019, PMI estimates that approximately 7.3 million adult smokers around the world have already stopped smoking and switched to PMI's heat-not-burn product, which is currently available for sale in 44 markets in key cities or nationwide under the IQOS brand. For more information, please visit www.pmi.com and www.pmiscience.com.
SOURCE Rothmans, Benson & Hedges Inc.
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