Product-Led Growth Can Double Revenue, Says Info-Tech Research Group in Newly Published Playbook
Info-Tech Research Group, a global IT research and advisory firm, has recently published its Build Your Product-Led Growth Playbook, a resource designed to help organizations embed value into the product experience and accelerate user-driven growth. The playbook offers a structured and practical roadmap to reduce friction, achieve faster time to value, and transform users into loyal advocates who drive sustainable revenue growth.
TORONTO, July 16, 2025 /CNW/ - As customer expectations continue to evolve and acquisition costs increase, many organizations are feeling compelled to consider new approaches to achieve scalable growth. Product-Led Growth (PLG) has become a defining strategy for high-growth organizations, yet many still struggle to convert users into paying customers. Info-Tech Research Group's newly published Build Your Product-Led Growth Playbook contains insights and guidance to equip marketing and technology leaders with the tools to create a powerful growth engine driven by the product itself.
"PLG isn't just about offering free trials, it's about guiding the right users to meaningful value as quickly as possible and creating urgency around what they're missing out on," says Terra Higginson, Principal Research Director at Info-Tech Research Group. "When done right, PLG can double growth rates and slash customer acquisition costs. It's a mindset shift that challenges organizations to treat the product as both storefront and salesperson, with each interaction playing a role in delivering measurable value."
The global research and advisory firm explains that many organizations tend to treat product-led growth as a surface-level marketing initiative rather than a transformative business model. Lacking clarity on who their most valuable users are and when value is truly delivered, they risk investing in efforts that don't convert. Info-Tech's blueprint reframes PLG as a strategic shift and provides organizations with a practical path to build better experiences, unlock organic growth, and create lasting customer momentum.
Info-Tech's Core Principles and Strategic Methodology of Product-Led Growth
The firm's Build Your Product-Led Growth Playbook is anchored in three key principles: accelerating Time to Value (TTV), aligning scarcity with value to drive conversions, and building viral loops that turn users into advocates. Each principle contributes to a more scalable, data-driven, and self-sustaining growth model.
To operationalize these principles, the playbook details the following three-phase methodology for product, marketing, and growth teams:
- Phase 1: Quicken Time to Value – Identify high-value users, define and map their paths to value, select meaningful metrics, and align packaging and pricing.
- Phase 2: Build a PLG Acceleration Roadmap – Analyze performance by segment, identify high-value features, and construct a differentiated growth strategy.
- Phase 3: Land and Expand – Gate access to create upgrade urgency, streamline upgrade paths, and build viral workflows that increase referrals and upsells.
Seven Stages to Accelerate Time to Value Outlined in Info-Tech's Playbook
Included in the first phase of the recommended methodology is a seven-stage roadmap that serves as the foundation for accelerating value delivery. This organized approach helps teams design user experiences that lead to faster 'eureka moments' and create a more consistent path to conversion. Info-Tech's playbook guides organizations through the following stages:
- Define Persona and Package – Identify the persona that will be defined in the Time to Value (TTV) framework.
- Define Value – Establish what value means for both the user and the organization.
- Identify Value Path – Identify key moments and milestones in the value path.
- Define Metrics – Establish metrics, tracking mechanisms, and tools.
- Optimize Time to Value (TTV) – Reduce friction and accelerate the time it takes to achieve value.
- Monitor and Iterate – Refine understanding of TTV and improve user experience.
- Post-TTV Value & Retention – Ensure continued retention and product delight.
From Roadmap to Revenue: Acceleration and Expansion
While phase 1 of Info-Tech's playbook emphasizes delivering value quickly, phase two supports organizations in building on that foundation by identifying which features, user segments, and growth strategies generate the highest returns. The firm explains that this stage highlights data-driven iteration, allowing teams to refine the product experience and focus on the elements most closely tied to satisfaction and revenue.
Phase three turns momentum into scale. By gating access to premium features, streamlining upgrade paths, and embedding viral mechanisms directly into the product experience, organizations can drive conversions, boost referrals, and create feedback loops that continually inform growth and product development.
By following this structured approach, organizations are able to prioritize their most valuable users, create experiences that lead to faster and more consistent value, and generate sustainable revenue growth.
Info-Tech's playbook emphasizes that true PLG success isn't about giving away features; it's about delivering value quickly enough that users choose to stay, upgrade, and recommend it to others. The firm advises that with the right alignment of product, pricing, and user experience, companies can reduce risk, scale efficiently, and build long-term competitive advantage.
Media Inquiries for Info-Tech Research Group Analysts
To request exclusive and timely commentary from Info-Tech's experts, including Terra Higginson, or to request full access to the Build Your Product-Led Growth Playbook, please contact [email protected].
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights.
Media professionals can register for unrestricted access to research across IT, HR, and software, as well as hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact [email protected].
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
SOURCE Info-Tech Research Group
Media Contact: Sufyan Al-Hassan, Senior PR Manager, Info-Tech Research Group, [email protected], +1 (888) 670-8889 x2418
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