President's Choice® is reinventing holiday hosting with a bookable kitchen on wheels
BRAMPTON, ON, Nov. 25, 2025 /CNW/ - Just in time for the festive season, President's Choice® is rolling out the ultimate hosting hack: the PC® Kitchen Drop. It's the PC® Test Kitchen on wheels, cooking this season's hottest dishes curbside for holiday parties across downtown Toronto and Montreal. PC® Kitchen Drop is designed for people looking to host and serve up the latest food trends without the hassle.
This one-of-a-kind vehicle features an eye-catching kitchen encased in glass with a PC® Chef in action, preparing a full family-style feast for gatherings up to twelve. The menu features a lineup of must-try dishes and recipes from the new PC® Holiday Insiders Report™, each one developed in the original PC® Test Kitchen.
The experience kicks off with guests hopping aboard for a culinary show from the PC® Chef, complete with appetizers and mocktails. Then, while the guests return to the party, the PC® Kitchen Drop crew does all the cooking, delivers the full spread to the host's table, and even sets them up with a festive tablescape.
"Kitchen Drop really captures what the PC® Holiday Insiders Report™ has always been about," said Lindsay Cook, VP, Control Brand, Loyalty and Joe Fresh Marketing. "Taking the stress out of hosting and elevating every meal into something remarkable."
PC® Kitchen Drop is free to book on a first-come, first-served basis at PCKitchenDrop.ca. Bookings open on Tuesday, November 25th. All requests will be confirmed by email, and each successful booking can host up to twelve guests. See pckitchendrop.ca to learn more, limited spots available.
Dates include:
• Dec 12-14 (Fri-Sun) – Toronto
• Dec 19–21 (Fri–Sun) – Montreal
• Dec 26–28 (Fri-Sun) – Toronto
This campaign builds on the success of the Bookable Backyards summer campaign – which let apartment dwellers reserve backyards for entertaining. Both Kitchen Drop and Bookable Backyards were developed by Zulu Alpha Kilo for President's Choice®.
The President's Choice® Insiders Report™ has served Canadians as a trusted guide to new PC® products for more than 40 years, showcasing the most exciting and innovative launches each season.
About Loblaw Companies Limited
Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers.
Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and in close to 500 grocery stores; PC Financial® services; Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's MarketTM, no name® and President's Choice®. For more information, visit Loblaw's website at www.loblaw.ca and Loblaw's issuer profile at www.sedarplus.ca
About Zulu Alpha Kilo
We Fight Sameness. At Zulu Alpha Kilo (Z.A.K. for short), fighting sameness is not just our creative mission. It's why we exist. With offices in Toronto, New York and Vancouver, we're a full-service agency with 185 full-time people. Our agency's unique culture is passionate, entrepreneurial and fearless in the pursuit of groundbreaking ideas. Launched in 2008, Z.A.K. has built a reputation as an industry outlier and one of the most respected independent agencies in the world creating innovative ideas for our clients that include: Subaru Canada, President's Choice, Booking.com, Bell, Interac, Harry's, Destination BC, and AGO. For three years running, Fast Company has recognized our work in their World Changing Ideas issue and in 2024 Z.A.K. made Fast Company's list of the World's Most Innovative Companies.
SOURCE Loblaw Companies Limited - Public Relations
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