President's Choice® unveils the 2025 PC® Holiday Insiders Report™, filled with new flavours, festive favourites, and everyday reasons to celebrate.
BRAMPTON, ON, Nov. 5, 2025 /CNW/ - The 2025 PC® Holiday Insiders Report™ has officially arrived, offering a curated collection of bold new flavours and innovative solutions for effortless holiday entertaining designed to make every moment count.
The Insider's Report™ has long served as a trusted guide to new PC® products, showcasing the most exciting and innovative launches each season. This year's report continues that legacy, demonstrating the unexpected value and unwavering trust that keeps Canadians returning to President's Choice®. All rooted in the belief that no occasion is too small to celebrate.
"For more than 40 years, the President's Choice® Insiders Report™ has been a celebration of the very best of PC®. It's where we showcase our most exciting innovation--so Canadians can experience the joy of the holidays with food that makes every moment feel a little more special," says Mary MacIsaac, EVP and Chief Marketing Officer, Loblaw Companies Limited. "The holidays aren't about one big moment, but a collection of many. And we work tirelessly to create products that fit each of them. From the best in PC® food to thoughtful innovations like our new PC® Flex Bake, made with glass-fiber silicone for a naturally non-stick, flexible yet sturdy design, we want to make every part of the season easier, more joyful, and sprinkled with a little extra magic.
This season's lineup brings that commitment to life with bold new creations that push beyond tradition while honouring seasonal comfort. Shaking up the traditional roast, the PC® Porchetta is the ultimate main course moment, which perfectly blends time-honoured Italian style for today's table. Seasoned with savoury herbs, fall-apart tender meat, and golden, crackling skin, ensuring an unforgettable holiday spread – and the ultimate leftover sandwich. "I can't wait to serve the PC® Porchetta at our family holiday lunch. It's an absolute showstopper," adds MacIsaac. "And don't even get me started on the PC® next-level chip volcano -- our over-the-top snack recipe spectacle that takes our latest chip flavour to new heights. Literally."
This year's report also introduces a much-anticipated evolution of one of PC®'s most celebrated desserts. Building on 40 years of cheesecake innovation -- including the three-time award-winning PC® Northern Spanish-Style Basque Cheesecake -- the team has reimagined the fan favourite with a rich, dark chocolatey twist. The new PC® Chocolate Northern Spanish-Style Basque Cheesecake delivers a perfectly balanced, rich chocolatey flavour for an unexpected indulgence that truly breaks the mold.
Achieving your gut health goals doesn't have to take a pause during the holiday season with the PC® Probiotic Yogurt, a spotlight in this year's report. Crafted with 100% Canadian dairy and two billion probiotics per 115 g serving to support healthy gut flora. Completely lactose-free, it's where science meets crave-worthy taste -- bringing benefits to breakfast bowls, smoothies, and everyday snacks throughout the season.
From innovative main courses to everyday wellness, the 2025 PC® Holiday Insiders Report™ is a festive feast of inspiration. Just like the comforting, flavour-packed layers of our PC® Loaded Pierogi Bake, this year's report is brimming with ways to add joy, value, and deliciousness to every moment. Discover how President's Choice® is helping Canadians make this holiday season truly unforgettable.
PC Optimum™ members can save even more throughout the holidays. Just open the free PC Optimum™ app for exclusive offers, savings, and rewards on all your favourite PC® Must-Trys from the 2025 PC® Holiday Insiders Report™.
Find these products and more at Loblaw banner stores across Canada, including Real Canadian Superstore®, No Frills®, Maxi®, Your Independent Grocer®, Real Atlantic Superstore®, Loblaws®, Zehrs®, Fortinos®, Provigo®, valu-mart®, stores in Newfoundland and Labrador and Shoppers Drug Mart®/Pharmaprix®, or shop from the comfort of home with PC Express™ online grocery delivery and pickup. For showstopping recipes, holiday entertaining tips, and more, be sure to explore the PC® Holiday Insiders Report™, available through the PC Optimum™ app or PCOptimum.ca
About Loblaw Companies Limited
Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers.
Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and in close to 500 grocery stores; PC Financial® services; Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's Market™, no name® and President's Choice®. For more information, visit Loblaw's website at www.loblaw.ca
SOURCE Loblaw Companies Limited - Public Relations
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