REAL CANADIAN SUPERSTORE® UNLOCKS THE HEART OF THE HOLIDAYS: 'THE INVITATION' CAMPAIGN INVITES CANADIANS TO CELEBRATE TOGETHER
BRAMPTON, ON, Nov. 10, 2025 /CNW/ - Real Canadian Superstore® has launched its captivating new national campaign, The Invitation– a heartfelt, modern holiday story designed to spark joy, foster connection, and remind Canadians everywhere of the true value found in being together. More than a campaign, The Invitation is a warm embrace to communities across the country, celebrating what makes Canadian holidays so special: connection, and the magic created when everyone feels welcome.
At the centre of the campaign is a charming, lonely moose -- a distinctly Canadian character who simply wants to belong. Narrated with the reminder that "we might be different, but together is something we can share," the story follows the moose as it discovers the warmth, generosity, and sense of community waiting inside Real Canadian Superstore®. The commercial culminates with colleagues inviting the moose in -- a symbolic and real reflection of what our stores do best: create community hubs where value is shared in more ways than one -- through connection, culture, food, and celebration.
"The holiday season is about the moments that make us feel seen, included, and connected," says Mary MacIsaac, EVP and Chief Marketing Officer, Loblaw Companies Limited. "With The Invitation, we wanted to tell a story that's unmistakably Canadian, one that celebrates the value of coming together -- no matter who you are or how you celebrate. Our goal was to capture the heart of the holidays through the simple act of inviting others in, because real magic happens when we share food, traditions, and experiences with one another."
Spot: https://youtu.be/6LNGbYOxhi0
About Loblaw Companies Limited
Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers.
Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and in close to 500 grocery stores; PC Financial® services; Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's Market™, no name® and President's Choice®. For more information, visit Loblaw's website at www.loblaw.ca and Loblaw's issuer profile at www.sedarplus.ca
SOURCE Loblaw Companies Limited - Public Relations
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