The partnership spans Rogers Arena, Abbotsford Centre and multiple Vancouver team partnerships
TORONTO, Sept. 23, 2024 /CNW/ - Molson Coors Beverage Company is proud to announce its official partnership with Canucks Sports & Entertainment (CSE) as the official beer sponsor of the Vancouver Canucks, Abbotsford Canucks, and Vancouver Warriors and as the new partner at Rogers Arena and Abbotsford Centre.
"We're thrilled to reunite Molson Coors with Canucks Sports & Entertainment," said Chantalle Butler, President, Molson Coors Canada. "This new partnership unites CSE and our Molson Coors family of beverages, which includes Molson Canadian, an iconic beer first brewed in 1959, and Coors Light, Canada's leading light beer. It's an exciting opportunity to align with an organization and teams that mean so much to hockey fans."
This agreement brings together three major players: one of Canada's largest and busiest sports arenas, a premier Canadian sports brand, and one of the world's top beverage companies. Molson Canadian and Coors Light will be available throughout Rogers Arena and Abbotsford Centre, Granville Island will be featured as the official craft beer and other selections from Molson Coors Beverage Company's diverse portfolio of offerings will be on site, such as Coors Seltzer and Vizzy.
"We are proud to announce our partnership with Molson Coors as the official partner at Rogers Arena and Abbotsford Centre," said Michael Doyle, President, Canucks Sports & Entertainment, Business Operations. "This partnership brings together two iconic companies, both deeply passionate about Canadian sports and the communities they serve, and we are excited to move forward together with this partnership.
Through this new partnership, Molson Coors will transform Club 500 at Rogers Arena into the Madrí Excepcional Lounge, featuring the newest addition to Molson Coors' portfolio, a crisp and smooth Spanish style lager; and Section 119 on L100's bar will become the Molson Hockey House.
About Molson Coors
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Original, Blue Moon Belgian White, Vizzy Hard Seltzer, Coors Seltzer, Simply Spiked Lemonade, ZOA Energy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
About CSE:
Canucks Sports & Entertainment is Western Canada's sports & entertainment leader providing world class entertainment in multiple venues in British Columbia. From watching one's first NHL game to singing along with a favourite artist, Canucks Sports & Entertainment strives to create unforgettable moments that inspire, excite and unite us all. Regardless of the score, the event or the night, our goal is to provide a world class experience for you and your guests from the moment you arrive, to the end of the event.
SOURCE Molson Coors Beverage Company
Share this article