TORONTO, May 30, 2012 /CNW/ - Live Nation Entertainment, Inc. (NYSE: LYV) and Kia Canada, Inc. today announced a marketing partnership agreement that also includes the Molson Canadian Amphitheatre in Toronto and the Commodore Ballroom in Vancouver. Music will prove to be a key foundation to Kia Canada's partnership portfolio in addition to cultural events and sports. With this newly formed alignment, Kia will be the exclusive automotive partner for all Live Nation Canada music events taking place at two of North America's premium concert venues.
"Music has an immense cultural draw, and Live Nation concert services support all genres of music giving a wide breadth of unique listeners and show attendees that make us thrilled to partner with Live Nation Canada," said Robert Staffieri, Director of Marketing Kia Canada Inc. "Kia Canada is excited to be the exclusive automotive sponsor of the Molson Canadian Amphitheatre and Commodore Ballroom, two of North America's premier concert venues with an incredible amount of history instilled on these stages."
"Many Canadians highly value the experience of live music. This partnership will combine the value of that passion with our integrated marketing and eCommerce platform to power the Kia brand," says Riley O'Connor, Chairman, Live Nation Canada. "Working together, we will grow Kia's connection with live music fans at the Molson Canadian Amphitheatre, Commodore Ballroom, and online at Ticketmaster.ca."
The sponsorship will also feature Kia on the livenation.com and ticketmaser.ca websites, providing key information for Canadian concert goers from every aspect of the event experience. Whether they are looking at upcoming shows, purchasing tickets, or attending the event, Kia will be a proud supporter throughout.
About Live Nation Entertainment:
Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
About Kia Canada:
Kia Canada Inc. (www.kia.ca www.facebook.com/kiacanada) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells and services high quality class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 173 dealers nationwide. Kia Canada Inc. employs 158 people in its Mississauga, Ontario headquarters and four regional offices across Canada. Kia's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
For further information:
Kia Canada Inc. Media Contact:
Public Relations Manager
Public Relations and Events Coordinator
Local LNE Media Contact:
Maili Bergman, SVP Investor Relations