- Freshly cracked eggs are part of the Tim Hortons back-to-basics strategy of elevating the quality of Canada's favourite menu items
- Last summer, Tim Hortons also introduced a new crispier, naturally smoked bacon, a new fluffy English muffin and improved buttery biscuit to make our breakfast sandwiches even more delicious and craveable
- In recent weeks, Tim Hortons launched a new bolder, richer Dark Roast brewed from 100% premium Arabica beans
TORONTO, Feb. 3, 2021 /CNW/ - The breakfast sandwiches that Tim Hortons guests already love just got even better — it's time for freshly cracked eggs at Tim Hortons restaurants across Canada!
The journey to building a better breakfast for Canadians by moving to freshly cracked eggs in restaurant kitchens — using 100 per cent Canadian Grade A large eggs — included a series of test markets, which were closely monitored and studied for guest satisfaction.
"Guests loved the change and they couldn't wait for today's official launch," says Chef Tallis Voakes, the new Culinary Lead who recently joined Tim Hortons with a mission of implementing quality improvements across the menu.
"Tims is committed to delivering better food quality across the board and that's really exemplified by the move to freshly cracked eggs, along with the other important changes we made with elevating the bacon and English muffins and buttery biscuits for our breakfast sandwiches. There are more amazing food changes coming to Tim Hortons this year and I'm so excited for guests from coast to coast to coast to try them."
In partnership with the Egg Farmers of Canada, Tim Hortons is sourcing farm-to-table fresh eggs from Canadian egg farmers for all its breakfast sandwiches and is proudly displaying the Egg Quality Assurance™ (EQA™) certification mark, which signifies the use of the highest quality Canadian eggs that meet national food safety and animal welfare standards.
"We are thrilled that Tim Hortons is displaying our Egg Quality Assurance certification mark on their advertisements for freshly cracked menu offerings, showcasing their commitment to sourcing high quality Canadian eggs and supporting the 1,100 hardworking Canadian egg farmers who produce them every day to world-class standards," said Roger Pelissero, Chair of Egg Farmers of Canada.
Guests can order breakfast items such as sandwiches, wraps, biscuits and bagels served with our new freshly cracked eggs in participating restaurants and through the Tim Hortons mobile app for pickup or delivery.
For a limited time, registered Tim Hortons app users in select cities can get our new breakfast sandwiches made with freshly cracked eggs delivered for free when they place an order in the Tim Hortons app for $9 or more (excluding taxes). Offer is available through Feb. 28 at participating restaurants.
About Tim Hortons® Canada
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.com.
SOURCE Tim Hortons
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