Empire Life expands its lineup of intelligent investment solutions with four new segregated funds featuring Fidelity investments

KINGSTON, ON, May 12, 2025 /CNW/ - Today, The Empire Life Insurance Company (Empire Life) launches four new segregated funds in its Guaranteed Investment Fund (GIF) contract to help customers build wealth through enhanced diversification in their investment portfolios.

Two of the new segregated funds are the Empire Life Fidelity Global Income Portfolio GIF and the Empire Life Fidelity Global Growth GIF, rounding out our offering of managed solutions featuring Fidelity asset allocation solutions.

The two additional new funds are:
Empire Life Fidelity Insights^TM GIF whose underlying fund manager, Will Danoff, with almost 40 years experience, employs a successful strategy of investing in companies undergoing strategic change that has the potential to unlock accelerated earnings growth.

Empire Life Fidelity Multi-Asset Innovation GIF is a balanced fund that, through the underlying fund, will provide investors with access to March Schmell's investment style. This style focuses on dynamic exposure to some of the most innovative, growth-focused companies around the world while maintaining stability through exposure to multi-sector fixed income securities.

All four funds are powered by Fidelity Investments Canada, an industry-leading and world-renowned global investment manager.

"We strive to offer intelligent investment solutions to Canadian investors and are committed to identifying the best opportunities within the market," says Paul Holba, Senior Vice-President and Chief Investment Officer. "Further leveraging the expertise of a global leader in Fidelity to add to our existing lineup gives investors and their advisors more of the building blocks needed to produce diversified portfolios that help reduce risk and build wealth."

To learn more, contact your advisor today, or visit empire.ca/our-funds/prices-performance

® Empire Life and Empire Life logo are registered trademarks of The Empire Life Insurance Company. Fidelity and Fidelity Investments Canada are registered trademarks of 483 Bay Street Holdings LP. Used with permission.  ^TM A trademarks of 483 Bay Street Holdings LP. Used with permission. 

Policies are issued by The Empire Life Insurance Company.

A description of the key features of the individual variable insurance contract is contained in the Information Folder for the product being considered. Any amount that is allocated to a Segregated Fund is invested at the risk of the contract owner and may increase or decrease in value. Please read the information folder, contract and fund facts before investing.  Performance histories are not indicative of future performance.

About Empire Life
Established in 1923 and a subsidiary of E-L Financial Corporation Limited, Empire Life provides individual and group life and health insurance, investment and retirement products. The Company's mission is to provide expertise and intelligent solutions to help Canadians navigate life with confidence. As of December 31, 2024, Empire Life had total assets under management of $19.7 billion. Follow us on social media @EmpireLife or visit empire.ca for more information.

About Empire Life Investments Inc.
Empire Life Investments Inc. is a wholly-owned subsidiary of The Empire Life Insurance Company. The company is the portfolio manager of certain Empire Life segregated funds. 

SOURCE The Empire Life Insurance Company

Sherif Farid, Director, Investment Marketing, 289 983-9317, [email protected], www.empire.ca