An exploration of Canadian taste and place highlights flavours and stories from across the country
VANCOUVER, BC, Oct. 11, 2022 /CNW/ - Destination Canada and Air Canada have come together to showcase Canadian cuisine by creating a cookbook like no other—celebrating the outstanding people, places, ingredients and dishes that make this country so tasty.
Canada's Best New Cookbook, published by IndigoPress, features mouthwatering recipes from more than 30 restaurants—all previous Top 10 winners of Air Canada enRoute's Canada's Best New Restaurants program from the past 20 years—and stories that explore the unique culinary regions and personalities across Canada. Each recipe is a reflection of the bounty of ingredients that exists across these fruitful lands, and every story underscores how much food is a reflection of place.
"This cookbook is a distillation of the country's thriving food scene" said Amy Rosen, author of Canada's Best New Cookbook. Rosen helped launch Air Canada enRoute's Canada's Best New Restaurants program as the inaugural restaurant critic, so there are few better-suited to speak to Canada's strengths as a culinary destination. "We intentionally designed this cookbook to showcase each of Canada's different regions and the diversity of talent who have and continue to shape Canada's culinary landscape."
"From coast-to-coast-to-coast, Canada's culinary talent is world-class, and we have been proud to support our country's restaurant scene through Canada's Best New Restaurants since 2002, and now with Canada's Best New Cookbook," said Andy Shibata, Vice President, Brand at Air Canada. "This collector's item honours our country's distinct cuisine through vibrant recipes and stories of Canada's unique regions and ingredients, reaffirming Canada's position as a destination with a rich and enduring culinary tradition."
"Canada has an extraordinary culinary narrative," said Gloria Loree, Senior Vice President, Marketing Strategy and Chief Marketing Officer, Destination Canada. "So much of the country's culinary identity is rooted in the culture and geography of our communities. In every region you visit, there are Canadians who are proud to serve homemade dishes steeped in local traditions that showcase seasonal abundance. Canada is a country where there's always room for one more at the table. We hope this cookbook will inspire new culinary experiences – both at home and in travelling Canada.
Canada's Best New Cookbook is available for pre-order online through Indigo (English edition here and French edition here), and will be available in stores on October 11, 2022. Each book sold supports future hospitality professionals through the work of the Canadian Hospitality Foundation.
For more information, visit canadasbestnewcookbook.com, livredecuisinecanadien.com.
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At Destination Canada, we believe that tourism enhances the quality of life of Canadians and enriches the lives of visitors. We believe that Canada's diversity, its greatest asset, is also what touches travelers' hearts most deeply.
Our mission is to influence supply, and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. In addition, our Business Events team leverages in-depth global market analysis to target international clusters aligned with Canada's priority economic sectors.
Our work in destination development ensures that we are able to sustain a premier four-season tourism economy that is regenerative in nature — supporting our economy and the environment.
Destination Canada is a Crown corporation wholly owned by the Government of Canada.
For further information, visit www.destinationcanada.com.
Air Canada is Canada's largest airline, the country's flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled passenger service directly to 50 airports in Canada, 47 in the United States and 69 internationally. It holds a Four-Star ranking from Skytrax. Air Canada's Aeroplan program is Canada's premier travel loyalty program, where members can earn or redeem points on the world's largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental rewards. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada's passenger flights and cargo-only flights with its fleet of Boeing 767-300 freighters. Air Canada has committed to a net zero emissions goal from all global operations by 2050.
Air Canada enRoute is Air Canada's award-winning travel media brand published by Spafax. An inspirational authority for the global traveller, it reaches passengers at every step of their journey through its multimedia portfolio: including print, digital channels (enroute.aircanada.com) and many prestigious programs and events.
The Canadian Hospitality Foundation (CHF), established in 1962, and managed by Restaurants Canada, is Canada's largest Industry-driven source of scholarships that invests in the future of foodservice and hospitality. By raising funds for hospitality students through programs and initiatives the CHF aims to advance, empower and support individuals pursuing a life-long career in the industry. The CHF works with over 30 hospitality institutions across Canada that offer training and education to the next generation of foodservice professionals. Those interested in learning more about the Canadian Hospitality Foundation are to visit www.thechf.ca
Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). Indigo is Canada's leading book and lifestyle retailer, offering a curated assortment of books, gifts, baby, kids, wellness and lifestyle products, that support their customers every day and at key life stages by simplifying their journey to live with intention. Indigo believes in real books, in living life fully and generously, in being kind to each other and that stories – big and little – connect us. To learn more about Indigo, please visit the "Our Company" section at indigo.ca.
SOURCE Destination Canada
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