BOORITO RETURNS TO CHIPOTLE RESTAURANTS FOR THE FIRST TIME SINCE 2019

News provided by

Chipotle Mexican Grill, Inc.

Oct 11, 2022, 08:02 ET

Brand is also launching the first-ever Boorito sweepstakes on BeReal

NEWPORT BEACH, Calif., Oct. 11, 2022 /CNW/ -- Chipotle Mexican Grill (NYSE: CMG) today announced Boorito, the brand's longest-running tradition, will return as an in-person event at Canadian restaurants on October 31. The brand teamed up with artist and creative director Pablo Rochat to create a special trailer that celebrates the 22nd year of Boorito: https://youtu.be/Q41x9SDuSjo.

Continue Reading
Chipotle’s longest-running tradition, Boorito, will return as an in-person event at Canadian restaurants on October 31. Fans who sign up for Chipotle Rewards and visit a Chipotle restaurant in Canada on October 31 from 3pm local time to close while dressed up in costume can receive a $7 CAN entrée.
Chipotle’s longest-running tradition, Boorito, will return as an in-person event at Canadian restaurants on October 31. Fans who sign up for Chipotle Rewards and visit a Chipotle restaurant in Canada on October 31 from 3pm local time to close while dressed up in costume can receive a $7 CAN entrée.
The brand teamed up with artist and creative director Pablo Rochat to create a special trailer that celebrates the 22nd year of Boorito.
The brand teamed up with artist and creative director Pablo Rochat to create a special trailer that celebrates the 22nd year of Boorito.

Boorito Is Back IRL
Fans who sign up for Chipotle Rewards and visit a restaurant in Canada on October 31 from 3pm local time to close while dressed up in costume can receive a $7 CAN entrée.1 To get in on Chipotle's spookiest offer of the year, fans can join Chipotle Rewards by visiting: www.chipotle.ca/rewards. On Halloween, Chipotle Rewards members can redeem the offer in restaurant by:

  1. Opening the Chipotle app
  2. Tapping "SCAN"
  3. Scanning their Chipotle Rewards member ID at the register 

Boorito Is On BeReal
To celebrate Boorito's return to Chipotle restaurants, the brand is launching "BooReal" on BeReal, Gen Z's new favorite social media platform that gives users a short 2-minute deadline to post whatever is happening in their day. Participants will have the chance to win one of 10 Free Burritos for a Year prizes2.

Fans can enter for a chance to win by: 

  1. Taking a BeReal photo in costume at a Chipotle restaurant on October 31 and posting it on BeReal with the hashtag #booritosweepstakes
  2. Sharing their BeReal to Instagram Stories by tagging @chipotle and adding #booritosweepstakes

Fans can also send an email with "BooReal Sweepstakes" in the subject line to [email protected] for a chance to win.

"Boorito is all about having fun with your friends and enjoying real food in our restaurants," said Chris Brandt, Chief Marketing Officer at Chipotle. "After two years of celebrating virtually, we're leveling up the in-person experience with fun activations on social that will help bring fans together on Halloween."

1 Chipotle Rewards members in costume who scan their Rewards member ID receive one (1) entrée item for US$6/CAN$7 in restaurant at participating U.S./Canada locations. Valid only on 10/31/22 beginning at 3:00 pm local time through restaurant closing; redemption is subject to availability. Not valid on digital, delivery or catering orders. Limit: one (1) per costume. Extra cost for guacamole (except for veggie entreés), queso, extra meat or other modifiers. Taxes, gratuities and any sides are not included and are the responsibility of the customer. Restrictions may apply to use with other coupons, promotions, or special offers. Determination of what qualifies as a costume will be at the sole discretion of restaurant staff. Additional restrictions may apply.

2NO PURCHASE NECESSARY. Open to legal residents of CAN, 50 U.S. & D.C. who are 13 years of age or older with a BeReal and Instagram account. Promotion Period: 10/31/22 12:01 am PT – 11:59 pm PT. See Official Rules at chipotle.com/booreal for free entry method, how to enter, additional eligibility restrictions, prize descriptions/restrictions/ARV's, odds, Chipotle's license rights and complete details. Sponsor: CMG Strategy Co., LLC. Not sponsored, endorsed or affiliated with BeReal or Instagram.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colours, flavours or preservatives. Chipotle had over 3,000 restaurants as of June 30, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.CA.

SOURCE Chipotle Mexican Grill, Inc.

Erin Wolford, (949) 524-4035, [email protected]

Organization Profile

Chipotle Mexican Grill, Inc.