Canadian owned and operated burger chain, A&W Canada, rallies support for MS Canada with the help of multiple CCMA and JUNO Award winner Jess Moskaluke
VANCOUVER, BC, July 21, 2025 /CNW/ - On August 21, A&W Canada is rallying the nation to support a cause close to Canadians' hearts on its annual Burgers to Beat MS Day – a fundraiser for Canadians affected by multiple sclerosis (MS). For every Teen Burger sold on Burgers to Beat MS Day, A&W will donate $2 to MS Canada. Since its inception in 2008, the fundraiser has raised more than $21.7 million to support MS research, programs and services for Canadians affected by MS.
As a Canadian owned-and-operated business, and the country's original burger chain since 1956, A&W prides itself on its Canadian roots and its commitment to supporting a cause close to Canadians. The country has one of the highest rates of MS in the world and is home to some of the world's leading MS researchers.
Starting today, you can donate to MS Canada by rounding up any purchase at an A&W restaurant, donating in restaurants, online at BurgersToBeatMS.ca, through the A&W app, or by adding a donation when ordering A&W on the UberEats app.
"As a proudly Canadian company, we're committed to supporting important causes that matter to Canadians," says Susan Senecal, President and CEO of A&W Canada. "Each year, A&W franchisees go above and beyond in their communities for Burgers to Beat MS Day with fundraising traditions like raffles, car shows and live music that bring the community together. We look forward to Canadians joining us again on August 21 as we help beat MS, one burger at a time."
Rallying Support to Beat 'Canada's Disease'
MS is a neurological disease affecting the central nervous system including the brain, spinal cord and optic nerves. Over 90,000 Canadians live with the disease and approximately 12 people are diagnosed every day.
Funds raised from this campaign help MS Canada continue offering programs that improve the quality of life of the MS community, and fund research aimed at answering the most challenging questions about MS.
"Burgers to Beat MS has truly transformed lives across Canada since day one," says Dr. Pamela Valentine, President and CEO of MS Canada. "Every Canadian living with MS inspires our mission, and it's incredible partnerships like the one we have with A&W, that amplify our ability to make positive impact. The funds we raise together don't just support research—they drive breakthroughs, expand access to vital support and wellness programs, and empower us to advocate for real, lasting change. Together, we're creating a brighter future for everyone affected by MS."
Music That Makes a Difference
This year, A&W is partnering with internationally celebrated and multi-platinum CCMA and JUNO-award winning Canadian country music artist Jess Moskaluke, who has a personal connection to MS.
"My dad was one of the 90,000 Canadians living with MS, so my family and I understand the impact the disease can have on the individuals living with MS and those around them," says Jess Moskaluke. "I've always loved supporting local and partnering with A&W and MS Canada, and Burgers to Beat MS Day allows me to support a well-loved Canadian business while using my platform to raise critical awareness and funds for all Canadians affected by the disease."
A Celebration in Saskatoon
Ahead of Burgers to Beat MS Day, A&W and Jess Moskaluke will host a free public meet-and-greet event on Thursday, August 7th at an A&W in Saskatoon – the birthplace of the Burgers to Beat MS campaign, and Jess's home province.
- When: Thursday, August 7, 11 a.m. to 1 p.m.
- Where: A&W, 2512 8th Street East, Saskatoon, Saskatchewan, S7H 0V6
- Details: Guests can meet Jess Moskaluke, take photos, receive an autograph, buy Teen Burgers, and enter to win tickets to her upcoming Saskatoon show on the Life For Me Tour. MS Canada representatives can provide information about MS and accept donations at the event.
Burgers to Beat MS Day is a great opportunity to connect communities and is a powerful example of Canadians helping Canadians. Whether heading to a local restaurant in person, enjoying A&W via delivery, donating directly to the campaign online or at the Jess Moskaluke meet & greet event, everyone can come together on August 21st and beat MS one burger at a time.
Susan Senecal, Pamela Valentine, Jess Moskaluke or an MS Canada Ambassador are available for interviews between July 21 and August 21.
About A&W Canada
A&W is proud to be a Canadian company – 100% Canadian owned and operated, and one of the most trusted brands in the country. We believe in helping our customers take small, simple actions for the good of people and the planet. From serving 100% grass-fed beef, to offering reusables, and fundraising in support of Canadians living with multiple sclerosis, we strive to make a positive impact in all the communities we operate in across Canada. Home of Canada's Best Tasting Burgers, we serve Canadians coast to coast with over 1,070 restaurants across the country. For more information, please visit aw.ca.
About MS Canada
At MS Canada, we are inspired by the vision of a world free of multiple sclerosis. We focus on support, advocacy and research that will positively impact the lives of people living with, and affected by MS. For over 75 years, we have been a trusted connection for the MS community to valuable resources and programs needed on their unique MS journey. We advocate for policy change that removes barriers and improves the well-being of persons affected by MS in Canada. We invest in life-changing research that will advance treatment and care, enhance well-being, help to understand and halt disease progression, and ultimately prevent MS.
For more information visit mscanada.ca
About multiple sclerosis (MS)
Canada has one of the highest rates of multiple sclerosis (MS) in the world. On average, 12 Canadians are diagnosed every day. MS is a neurological disease of the central nervous system (brain, spinal cord). Most people are diagnosed with MS between the ages of 20 and 49. MS is a continuous disease process that progresses through different stages over time, and everyone experiences it differently as severity, symptoms and response to treatment can vary from one person to the next. The unpredictable, episodic yet progressive nature of MS makes it particularly challenging to maintain an adequate quality of life.
About Jess Moskaluke
Internationally acclaimed artist Jess Moskaluke continues to push boundaries in country music with her powerhouse vocals, pop-infused hooks, and fearless genre-blending. Her latest single, "I Ain't Country," follows the momentum of "Life For Me," marking a bold new chapter in her sound. As a trailblazer in Canadian country, she was the first female artist since Shania Twain to earn Canadian Platinum status with "Cheap Wine and Cigarettes," and has since collected numerous Gold certifications and chart-topping hits, including her first #1, "Country Girls."
A 2017 JUNO Award winner and multi-time CCMA recipient, Moskaluke has graced global stages from the UK to Australia - where she earned her first #1 with "Go Get Er." Her 2021 album The Demos and its standout "Mapdot" led to her first national headlining tour, and she'll return to the road in fall 2025 for the Life For Me Tour. Offstage, she's a passionate advocate and mentor, supporting MS Canada and founding the Jess Moskaluke Youth Award to elevate emerging talent in Saskatchewan.
Join the conversation and connect with the MS community online. Find MS Canada on X, Instagram or like our page on Facebook.
SOURCE A&W Food Services of Canada Inc.
For more information or to request an interview, please contact: Erin O'Driscoll, Senior Account Manager, Strategic Objectives, [email protected], 647-232-6924
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