News from videology A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Latest

Feb 09, 2018, 10:52 ET New Report from Videology Shows that Nearly 90% of Video Ad Campaigns Ran Across Multiple Screens in Q4 2017

Videology – a leading software provider for converged TV and video advertising – today released its "Q4 2017 Canada Video Market At-A-Glance" report. The report found that 87% of campaigns in the...


Jan 24, 2018, 11:10 ET Videology Offers Advertisers First-to-Market Capabilities to Measure Brand Results Across Digital Video and Connected TV

Videology—a leading software provider for converged TV and video advertising—today introduced its Impact Suite – a collection of video ad measurement studies designed to provide actionable...


Nov 13, 2017, 10:15 ET Videology Q3 2017 Canada Report Sees a 40% Increase in In-Demo Delivery When Using Predictive Demo Targeting

Videology – a leading software provider for converged TV and video advertising – today released its "Q3 2017 Canada Video Market At-A-Glance" report. The report reveals that Canadian advertisers saw...


Sep 14, 2017, 10:49 ET Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years

Videology, a leading software provider for converged TV and video advertising, today announced that the company has blocked about 550 billion fraudulent bot requests – and is increasing steadily –...


Aug 09, 2017, 10:45 ET New Videology Report Finds Canadian Advertisers' Use of Cross-Screen Campaigns Rose Nearly 77% Since Q1 2017

Videology – a leading software provider for converged TV and video advertising – today released its "Canada Video Market At-A-Glance Q2 2017" report. The report shows that advertisers are...


May 04, 2017, 09:00 ET New Report Shows Canadian Advertisers Are Embracing Cross-Screen Video Advertising

Videology – a leading software provider for converged TV and video advertising – today released its Q1 2017 Canada Video Market At-A-Glance report. The report shows that advertisers are increasingly...


Apr 04, 2017, 07:00 ET Videology Releases Industry-Education 'Knowledge Lab' Focused on Video Header Bidding

Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, 'Knowledge Labs.' In this installment,...


Feb 14, 2017, 07:00 ET New Report Shows Advertiser Desire for Guaranteed Results in Canada's Video Advertising Market

Videology – a leading software provider for converged TV and video advertising – today released its Q4 2016 Canada Video Market At-A-Glance report. The report shows a vast majority of advertisers...


Jan 31, 2017, 13:49 ET Videology Named Snapchat Partner to Offer Brands Snap Ads Through Converged Advertising Platform

Today, Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology's platform to plan, launch and report on Snapchat...


Jan 11, 2017, 05:30 ET Videology Releases Global '2017 TV & Video Outlook' Featuring Insights and Predictions from Advertising Industry Leaders

Today, Videology, a leading software provider for converged TV and video advertising, released a new report featuring interviews with industry-leading media companies, advertising agencies and...


Nov 30, 2016, 07:00 ET Advertisers Increase Focus on Viewable Inventory in Canada's Video Advertising Market

Videology – a leading software provider for converged TV and video advertising – today released their "Canada Video Market At-A-Glance" report for Q3 2016. The report, based on an analysis of all...


Nov 21, 2016, 07:00 ET Videology Names Bryan Segal as Managing Director, Canada

Videology, a leading software provider for converged TV and Video advertising, today announced that Bryan Segal has been named as Managing Director for its Canadian business. Segal is a leader within ...


Oct 20, 2016, 08:00 ET Videology Releases Industry-Education 'Knowledge Lab' Defining The Ecosystem for Advanced Linear TV Advertising

Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, 'Knowledge Labs.' In this installment,...


Sep 06, 2016, 09:00 ET Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

Today, Videology, a leading software provider for converged TV and video advertising, released 'The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,' a white paper highlighting...


Aug 18, 2016, 10:30 ET Videology Achieves New Levels of Accuracy for In-Demo Data Delivery, A Major Challenge for Video Advertisers and Publishers Alike

Videology, a leading software provider for converged TV and video advertising, today announced significant improvements in its ability to use predictive targeting to improve performance against...


Aug 11, 2016, 08:00 ET Cross-Screen Delivery Remains Key to Strategy in Canada's Video Advertising Market

Videology – a leading software provider for converged TV and video advertising – today released their "Canada Video Market At-A-Glance" report for Q2 2016. The report, based on an analysis of all...


Jul 05, 2016, 10:37 ET Videology Releases Industry-Education 'Knowledge Lab' Focused on Advanced Linear TV Advertising

Today, Videology, a leading software provider for converged TV and video advertising, released the third installment of its educational 'Knowledge Lab' series. In this release, Videology discusses...


Jun 08, 2016, 11:00 ET Videology To Integrate Rogers Media Linear TV Inventory Into DETV™ Software For Data-Enabled Programmatic TV

Today, Videology, a leading provider of converged TV and digital video advertising solutions, announced it will integrate Rogers Media's linear TV inventory into the company's DETV™ software,...


May 17, 2016, 10:00 ET In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend

Videology, a leading software provider for converged TV and video advertising, today announced the company has blocked more than 28 billion fraudulent bot requests through its advertising platform...


May 12, 2016, 10:00 ET Videology Releases Second Industry-Education 'Knowledge Lab' Focused on Viewability

Today, Videology, a leading software provider for converged TV and video advertising, released the second installment of its educational 'Knowledge Lab' series. In this release, Videology discusses...


Apr 29, 2016, 13:01 ET Mobile Usage Continues To Gain Momentum in Canada's Video Advertising Market

Videology – a leading software provider for converged TV and video advertising – today released findings that show mobile's continued growth as a strategy for reaching consumers in Canada's...


Mar 17, 2016, 09:00 ET Videology Announces Industry Education and Feedback Portal; Launches With Deep Dive on Ad Fraud

Today, Videology, a leading software provider for converged TV and video advertising, announced the launch of 'Videology Labs,' a two-pronged approach to industry education and client collaboration....


Feb 26, 2016, 10:00 ET Cross-Screen Video Ad Campaigns Rose 44% YOY in Q4, and Mobile Included On 52% of Video Ad Campaigns

Videology – a leading software provider for converged TV and video advertising – today released findings that show cross-screen video campaigns continued their year-over-year growth, with mobile...


Jan 26, 2016, 09:00 ET Videology Offers Platform Users Ability to Transact on Viewable Impressions as Measured by All Major 3rd Party Providers

Videology, a leading software provider for converged TV and video advertising, today announced an industry-first in viewable campaign delivery. Videology's Platform will allow users to transact on...


Nov 30, 2015, 17:28 ET Independent Research Firm Cites Videology as a Leader among Video Advertising Demand-Side Platform Providers

Videology – a leading software provider for converged TV and video advertising – was among the select companies that Forrester invited to participate in its November 2015 evaluation, "The Forrester...