TORONTO, Nov. 21, 2016 /CNW/ -- Videology, a leading software provider for converged TV and Video advertising, today announced that Bryan Segal has been named as Managing Director for its Canadian business. Segal is a leader within Canada's fast-growing media and technology sector, and a digital media veteran, having worked with many of the market's leading broadcasters and marketers to develop advertising solutions within the increasingly complex media marketplace.
Segal will report into Videology's COO, Tom McMahon, and succeeds Ryan Ladisa, who will be leaving the company after a transitional period to pursue outside interests.
"Our Canadian business has shown exponential growth in both revenue and client diversity over the past several years. As agencies, advertisers and media companies embrace programmatic technologies, Videology has emerged as a market leader for TV and video advertising solutions," said McMahon. "We thank Ryan for his contributions to this growth, and welcome Bryan aboard."
Segal will work with Videology's North American leadership team to strategically market and deploy Videology's unique products and solutions to the Canadian marketplace. He will also lead the company's Canadian sales, operations, and business development efforts.
Segal brings over 20 years of business development, operational acumen, and client relationship expertise to the role. Most recently, he was CEO of Engagement Labs, an early-stage technology company that provided data-driven solutions for marketers to drive business results via social media. During his tenure, Segal help launched TotalSocial, the world's first solution that integrates all consumer conversation both online and offline.
Prior to Engagement Labs, Segal spent the majority of his digital media career at comScore. As Vice President, he helped clients such as Bell Media, Rogers, Corus, Procter and Gamble, Walmart, TD Bank, Yellow Pages Group, Facebook, Google, Yahoo, GroupM, Publicis Groupe, Interpublic Group and Omnicom Media to develop data-based solutions to solve their business challenges and drive results. An industry leader, Segal is a Board Member of the IAB Canada and is a frequent speaker on technology and media across the country.
"Bryan's deep experience in leading and shaping strategies within digitally-focused organizations, and his understanding of the complexities that clients now face as technology has become a critical part of their business, makes him remarkably well-suited to lead Videology Canada toward our next phase of growth," added McMahon.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
Landin King, Communications Lead, Videology, [email protected]