Young millennials take a strategic approach to investing, according to investor personality quiz

2015 Bridgehouse Scholarship Program winners announced

TORONTO, Aug. 18, 2015 /CNW/ - In keeping with their reputation for confidence and optimism, Canada's young millennials also appear to have an appetite for strategic risk-taking when it comes to investing, according to submissions to the 2015 Bridgehouse Scholarship Program (BSP).

Students between the ages of 16 and 22 applied for the Bridgehouse scholarships by taking an investor personality quiz, based on the Know Your Client rule governing financial advisors, and then submitting an essay explaining what they learned about their inner financial selves. The 10 scholarship winners will each be heading back to class this fall owing $2,000 less in tuition costs. Their winning essays can be found at (winners are available for interviews).

Students across Canada took the insightful quiz, and approximately 60 per cent showed risk-tolerant personalities (30 per cent of those fell into the "Strategist" category, 18 per cent into the "Thrill Seeker/Strategist" category and 12 per cent into the "Thrill Seeker" category). Thirty-three per cent had risk-neutral personality scores while only seven per cent were profiled as risk-averse. Overall, female respondents tended to have more cautious and analytical investment styles than male respondents. For an infographic of the results, go to  

"The Online Investor Personality Quiz has highlighted to me that I need to be a more responsible and knowledgeable investor," writes one winner, 22-year-old Kristen from Ontario. "After researching and informing myself more about my investments, I have learned that perhaps diversifying my portfolio more would be a smart and logical next step. [...] Thank you, Bridgehouse, for this fantastic opportunity."

Twenty-year-old Alberta winner Oluwapelumi writes: "Successful investors […] are willing to take risks. However, they approach financial opportunities critically by relying on research and reliable financial advice."

"Looking at my strengths gives me the confidence to keep moving forward. I now get a distinct thrill from the world of investing," says 18-year-old Tymoteusz from Ontario.

The BSP is designed to help young Canadians as they move into their earning—and saving—years by helping them understand investing concepts and their own investment personalities.

"This Program provides a useful snapshot of young Canadians and their attitudes towards saving, investing and risk," says Carol Lynde, President and COO, Bridgehouse Asset Managers. "Despite the prevailing view that millennials are cautious investors, our young people are demonstrating an increasing amount of self-awareness and self-confidence in their investment personalities."

The 2015 BSP winners are:

Matthew, 17, Manitoba

Katelynn, 21, Ontario

Jiwan, 20, British Columbia

Benjamin, 18, Ontario

Samantha, 22, Ontario

Oluwapelumi, 20, Alberta

Deanna, 19, Alberta

Jessica, 18, Ontario

Tymoteusz, 18, Ontario

Kristen, 22, Ontario

The 10 winning submissions were selected by a panel of investment advisors who are passionate about promoting investor knowledge to young Canadians.

The 2015 judges included: Carol Lynde (Bridgehouse Asset Managers) as moderator, Annie Desrosiers (RBC Dominion Securities), Rod Tyler (The Tyler Group), Jean Marier (Laurentian Bank Securities), John Higgs (John Higgs Wealth Management), Jeremy Clark (Clark Hetherington Financial Limited) and Natalie Sears (National Bank Financial Wealth Management).

The fifth annual Bridgehouse Scholarship Program will open for applicants on April 1, 2016.

About the Bridgehouse Scholarship Program:
The Bridgehouse Scholarship Program strives to advance investor knowledge and financial responsibility among Canadian youth. The Bridgehouse Scholarship Program and the Money Personality Quiz were specifically developed to address recommendations from the federal Task Force on Financial Literacy. In February 2010, the Canadian government launched this task force to investigate the financial literacy of Canadians of all ages. It released its recommendations on how to improve financial literacy for all Canadians in its February 2011 report, Canadians and Their Money. Learn about the Program, meet the judges and read the winning essays at

About Bridgehouse:
Bridgehouse Asset Managers, a trade name of Brandes Investment Partners & Co., offers tried-and-true investment solutions to Canadians, leveraging the expertise of four world-class investment managers. In everything it does, Bridgehouse is committed to partnering with investment professionals to help Canadians reach their financial goals and become smarter investors.

Bridgehouse is defined by its:

  • Independence in ownership and thinking, which enables it to truly align with clients' goals, and do the right thing for client portfolios and businesses today and tomorrow.
  • Dedication to advancing investor knowledge, demonstrated through its commitment to developing investor knowledge initiatives that help Canadians make informed decisions.
  • Commitment to its community, dedicating time and financial support to charities that positively impact the lives of Canadians and make a real difference in their communities.

For more about Bridgehouse, visit:

Bridgehouse Asset Managers™ is a trade name of Brandes Investment Partners & Co. (Bridgehouse). Brandes Investment Partners® is a registered trademark of Brandes Investment Partners, L.P. in the United States and Canada, used under license by Bridgehouse. Brandes Investment Partners & Co. is an affiliate of Brandes Investment Partners, L.P., which is a portfolio sub-advisor to certain of the Bridgehouse Funds.

SOURCE Bridgehouse Asset Managers

Image with caption: "Bridgehouse Scholarship Program logo (CNW Group/Bridgehouse Asset Managers)". Image available at:

Image with caption: "Bridgehouse Asset Managers logo (CNW Group/Bridgehouse Asset Managers)". Image available at:

Image with caption: "Investor personality quiz results infographic (CNW Group/Bridgehouse Asset Managers)". Image available at:

For further information: Media Contact: Kevin Spikes, Marketing & Communications Central, 416-775-3666 x206, 647-526-3166 (cell),

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