Episode 1 goes live Wednesday, June 4 at 8 p.m. ET
Episode 2 goes live Monday, June 9 at 8 p.m. ET
Viewers can join the conversation online @W_Network #RippleEffect
TORONTO, May 28, 2014 /CNW/ - This June, Corus Entertainment's W Network presents a two-episode sample of #RippleEffect. The online experiment, from renowned U.K. Producer Tony Wood (Hollyoaks, The Only Way Is Essex, Geordie Shore, Coronation Street), follows a group of fascinating and relatable Toronto-based women of varying ages and backgrounds, who have agreed to let viewers into their lives like never before.
Each episode is unscripted and filmed in real-time following each woman separately up until the episode goes online. Responsive and truly interactive, the series is designed to enable viewers to interact directly with the women on social media with the intention of affecting the course of events in the next episode. The women's stories will expand as they draw in those around them, creating a ripple effect that will flourish with the non-stop conversation on social media, bringing the audience right into the heart of the series.
The first episode will debut online at WNetwork.com on Wednesday, June 4 at 8 p.m. ET and viewers will be encouraged to join the conversation on social media using #RippleEffect. The second episode, inspired and affected by the first episode viewing and the social conversation, begins filming the very next day before being posted online on Monday, June 9 at 8 p.m. ET. #RippleEffect will feature social media updates by the core cast, allowing viewers to follow and interact with every aspect of the show and the women's lives.
Viewers can visit W Network's YouTube Channel, to join the online chat with host, Amber Mac and Josie Dye (Oh So Cosmo, 102.1 the edge), after the first episode premieres (at approximately 8:15 p.m. ET) for a deeper discussion and reactions to #RippleEffect. Viewers can post video questions on Instagram (instagram.com/rippleshow) tagged with #RippleEffect and Twitter (@rippleshow) or Facebook (facebook.com/rippleshow) with the hashtag #RippleEffect.
Meet the cast and get a preview here: wnetwork.com/RippleEffect
#RippleEffect is produced by Buccaneer Media and Cineflix Studios, and is produced in association with W Network with the participation of the Bell Fund's TV Development Digital Pilot Fund.
About W Network
Watched by over 10 million viewers in an average month, W Network delivers compelling entertainment for women, ranging from blockbuster movies to popular dramas and reality series. Its website, www.wnetwork.com offers in-depth show information featuring expert advice from hosts in addition to a popular games section and a rich online community. W has built a leadership position as "marketing to women experts" through its various research initiatives, including The Her Report.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company's portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. Corus' brands include YTV, TELETOON, ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), HBO Canada, Historia and Séries+, as well as Nelvana, Kids Can Press, Toon Boom and 39 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Fresh FM London, Q107 and 102.1 the Edge. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
SOURCE: W Network