MISSISSAUGA, ON, Nov. 15 /CNW/ - Today Walmart Canada announced it is
refocusing its efforts on fresh produce, reminding budget-conscious
Canadians that they don't have to compromise between saving money and
buying fresh food--at Walmart they can do both.
"We know our customers are concerned about the quality of the fresh
produce they feed their families. They want a shopping experience that
consistently delivers the fresh selection they are looking for at the
right price," says Les Mann, senior vice-president of food and
consumables at Walmart Canada. "Walmart's famously efficient supply
chain means that every day we can offer customers the freshest food at
prices they can afford."
Walmart's fresh food supply chain in Ontario quickly moves food from our
distribution centres to our stores. In fact, we ship fresh produce out
to stores within 24 hours of it arriving in our DCs.
Sourcing local produce is a key focus of Walmart's fresh offering. "It's
important to us to buy locally because it helps support the Ontario
economy and it keeps our carbon foot-print low," says Sam Silvestro,
Walmart Canada's director of produce. "In fact, for locally-grown
produce like strawberries and apples, our goal is to offer customers
100% local choice in season."
Key features of Walmart Canada's fresh offering in Ontario include:
A 24-hour supply chain that moves food from our distribution centres to
our stores more efficienty than any other food retailer
Minimal handling of produce to maintain quality of freshness
Commitment to local sourcing, including a goal to purchase 30 percent of
fresh produce assortment locally on an annual basis, and 100 percent
when local produce is available
Select organic offerings of fruit and vegetables
Ever-growing selection of regional ethnic specialty produce
This renewed focus on fresh produce is the latest announcement in a
series of commitments from Walmart Canada to offering healthier and
more sustainable foods for Canadians. In October, Walmart Canada
committed to purchase 30 percent of its produce assortment locally on
an annual basis by December 31, 2013, and to purchase 100 percent of
their assortment when local produce is available. Walmart Canada
announced a sustainable seafood commitment in March 2010 where it will
only sell certified sustainable fish by the end of 2013. It will also
require sustainably-sourced palm oil in its private label products by
the end of 2015.
About Walmart Canada
Walmart Canada operates 321 outlets nationwide serving more than one
million Canadians each day. With 80,000 associates, the company is the
nation's third-largest employer. Walmart Canada's corporate culture was
ranked among the top ten in the country by Waterstone Human Capital.
SOURCE Walmart Canada
For further information: For further information:
Journalists interested in more information, or in visiting a Walmart store, please contact:
Susan Schutta, Corporate Affairs, Walmart Canada. 905-821-2111, ext. 8012