Executives from Companies including Molson Coors Canada, Toronto Transit
Commission, Pizza Pizza and The Toronto Zoo hit the frontlines
Series premieres on Thursday, February 2 at 9 p.m. ET/PT
TORONTO, Jan. 9, 2012 /CNW/ - This February, Corus Entertainment's W Network presents the premiere of the anticipated new series from Alliance
Films, Undercover Boss Canada (10 x 60) which follows 10 executives as they leave the comfort of their
offices to go undercover as entry-level employees in their own
companies. Produced in association with W Network, Undercover Boss Canada premieres Thursday, February 2 at 9 p.m. ET/PT.
To view a trailer of Undercover Boss Canada, please click here.
With an equal representation of both male and female executives from
some of Canada's biggest corporations, the series follows the
"undercover bosses" as they stealthily join the ranks of their own
unsuspecting workforce. From Molson Coors Canada and Pizza Pizza to the Toronto Transit Commission and FedEx Express Canada, each episode features an executive who is transformed into a frontline
worker with a covert disguise and a back story. Working alongside their
employees, each "boss" takes an often emotional journey, discovering
the effects their decisions have on others, the perception of the
company, and who the unsung heroes of their workforce are. Most
importantly, they learn how to apply what they have gained from the
experience - both for their company and for themselves.
"From watching CEOs fumble in frontline jobs, to the remarkable impact
the experience has had on these executives and their companies, Undercover Boss Canada is both a fun and riveting ride with many surprising twists," said Vibika Bianchi, Vice President, Original Programming, Lifestyle, Reality, Factual
Entertainment, Corus Entertainment. "We are thrilled to bring this U.S.
and U.K. smash hit to Canadian audiences on W Network."
"When I discussed this project with the team at Alliance, we immediately
agreed on the importance of moving it forward. By secretly inserting
CEOs with their dedicated workers we see something truly unique and
wonderful; not only does the boss set out to see how their
organizations can actually run better, but we get to see how they can
make a truly meaningful change in the lives of the people there and how
these emotional journeys transform them," said Thomas Howe, Executive Producer.
Below is a list of eight of the companies and executives participating
in the series this season. Two additional companies will be announced
at a later date.
The Toronto Zoo - CEO John Tracogna goes undercover at Canada's largest zoo to get up close and personal
with endangered wildlife and the people that keep the organization
Pizza Pizza - CEO Paul Goddard goes undercover in the nation's number one pizza mega brand, and learns
that making dough and delivering pizza serves up some challenges he
1-800-GOT-JUNK? - Founder and CEO Brian Scudamore goes undercover as a driver and junk collector, hauling loads of
unwanted clutter in the world's largest junk removal franchise, and
comes out collecting something much more valuable.
Toronto Transit Commission (TTC) - City Councillor and TTC Chair Karen Stintz goes undercover inside the country's largest mass transit system to get
her hands dirty with some of the toughest and grittiest jobs.
Molson Coors Canada - With CEO Dave Perkins being too recognizable for the job, Chief Legal
Officer Kelly Brown steps in to see what's brewing and gets down to the basics of beer
production in Canada's oldest and most famous brewery.
Second Cup - Stacey Mowbray, CEO of Canada's largest specialty coffee company goes undercover and
gets into the grind serving lattes to get an edge on customer service
and revive her connection with frontline workers.
Cineplex Entertainment - CEO Ellis Jacob goes undercover doling out snacks and tickets while assessing how to
enhance the moviegoer experience within Canada's largest motion picture
exhibitor across the board.
FedEx Express Canada - Lisa Lisson, the first female president of FedEx Express Canada, goes undercover to
find out if her employees have the right resources to provide
exceptional service in the fiercely competitive courier industry.
Undercover Boss Canada is based on the format devised by Studio Lambert, part of the ALL3MEDIA
group of companies. Undercover Boss has been seen in over 175 territories to date through sales of the UK
and USA show and as a format sale - ALL3MEDIA International will also
take responsibility for marketing the Canadian show to other
This series will be supported with a four-week marketing campaign
beginning Monday, January 30 with a focus on major markets including Toronto and Vancouver. The
campaign will feature out-of-home, radio, newspaper and Facebook as
well as exposure across Corus specialty channels and websites. Support
will also include a 10 week contest, The Undercover Boss Canada Ultimate Giveaway, beginning Monday, January 30, which will feature prizing from each of
the 10 participating companies. Viewers can go to wnetwork.com/undercoverboss to enter to win prizes such as free movies for a year from Cineplex and
free pizza for a year from Pizza Pizza.
About W Network
Watched by over 10 million viewers in an average month, W Network
delivers compelling entertainment for women, ranging from blockbuster
movies to popular dramas and lifestyle series. Its website, www.wnetwork.com offers in-depth show information featuring expert advice from hosts in
addition to a popular games section and a rich online community. W has
built a leadership position as "marketing to women experts" through its
various research initiatives, including The Her Report.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio
with additional assets in pay television, television broadcasting,
children's book publishing and children's animation. The Company's
multimedia entertainment brands include YTV, Treehouse, Nickelodeon
(Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV,
Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can
Press and radio stations including CKNW AM 980, 99.3 The FOX, Country
105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms.
A publicly traded company, Corus is listed on the Toronto Stock
Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
About Alliance Films Inc.
Alliance Films Inc. is one of the top five independent filmed
entertainment companies in the world. A leading multinational
distributor, co-financier and producer of filmed entertainment, its
member companies, Alliance Films and Alliance Vivafilm (Canada);
Momentum Pictures (UK) and Aurum Producciones (Spain), offer integrated
delivery of content in all media.
Strategic partnerships include exclusive distribution rights to films
from Relativity Media in Canada and the UK; Focus Features, The
Weinstein Company, Lionsgate, Miramax and CBS Films in Canada; as well
as ongoing relationships with Summit, FilmNation Entertainment,
Exclusive Media, IM Global, Lionsgate International, Wild Bunch,
Constantin Films, EuropaCorp and Nu Image in all three territories.
All times are ET/PT.
For high-resolution images, please visit http://mediacentre.corusent.com.
Follow Corus PR on Twitter @CorusPR
Follow W Network on Twitter @W_Network, #ubcanada and Facebook facebook.com/wnetwork
Image with caption: "Pizza Pizza CEO, Paul Goddard, incognito at a Pizza 73 franchise. (CNW Group/W Network)". Image available at: http://photos.newswire.ca/images/download/20120109_C2726_PHOTO_EN_8715.jpg
Image with caption: "The Toronto Zoo CEO, John Tracogna, undercover with zoo staff. (CNW Group/W Network)". Image available at: http://photos.newswire.ca/images/download/20120109_C2726_PHOTO_EN_8716.jpg
SOURCE W Network
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