W Network Launches New Website Focused on a Second Screen Experience
12 Jun, 2013, 10:24 ET
• Offering a destination for W Network fans to further engage with W shows, W talent and the W brand
• Daily editorial and original content for a fresh experience
BANFF, AB, June 12, 2013 /CNW/ - Today Corus Entertainment's W Network announces the launch of the newly enhanced WNetwork.com. The new site offers fans of W Network an expanded second screen experience to accompany their favourite W movies and shows including Love It or List It, Property Brothers and Come Dine with Me Canada. The new site gives audiences fresh daily content related to their W favourites, including videos, photo galleries, resource guides and Shop the Show, a dedicated section which gives audiences the ability to purchase products featured in and inspired by W programming.
"The new WNetwork.com is a perfect companion to our network, giving audiences the ability to watch their favourite show while checking out articles about hosts and stars, behind-the-scenes videos, recipes inspired by episodes, or even shopping for products featured on W." said Christina Litz, Vice President, Digital Content and Engagement, Corus Entertainment. "The new site offers fans more engagement and the ability to connect with the network and other fans, all from the ease of their tablet on their laps."
Developed to compliment the on-air experience of W Network the re-launched online home to the network is a fully responsive site, optimized for desktop, mobile and tablet. The site features video content including the Property Brothers Bro Cam, behind the scene videos from Undercover Boss Canada and Jillian's Faves from Love it or List it Vancouver, as well as daily refreshed editorial inspired by W programming.
Throughout the year, the site will feature special monthly themes including weddings in June, holiday gifts in November and home renovations in March. WNetwork.com will also feature enhanced show pages and schedules with all of the network fans' need-to-know information.
Focusing on Women 25-54, advertisers will connect with target audiences with site sponsorship options and Home Page takeovers. On desktop, advertisers will be able to offer customized advertising campaigns via Super Leaderboard, Double Big Boxes and Standard Ad Units. The site also features applicable standard ad units across tablet and mobile including Leaderboard, Big Boxes.
With the new site, W Network also launches three new content-rich weekly newsletters, including Dinner and a Movie which features must-cook recipes inspired by the Saturday night W featured movie.
For more information, visit WNetwork.com.
About W Network
Watched by over 10 million viewers in an average month, W Network delivers compelling entertainment for women, ranging from blockbuster movies to popular dramas and lifestyle series. W has built a leadership position as "marketing to women experts" through its various research initiatives, including The Her Report.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing and children's animation. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
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SOURCE: W Network
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