TORONTO, Oct. 22, 2012 /CNW/ - TVOKids and the Office of the Fire Marshal are encouraging kids to "push the button" on their home smoke alarms and talk with their families about fire safety during the second phase of the TVOKids Push the Button campaign.
"TVOKids is encouraging kids to help keep their families safe by testing the smoke alarms in their homes," said Marney Malabar, Executive in Charge of Production - TVOKids' The Space. "Over 20,000 smoke alarms were tested during our campaign last winter, and our goal is to test even more this fall."
Sponsored by Kidde Canada, the TVOKids Push the Button campaign encourages children to test the smoke alarms in their homes by "pushing the button" for 10 seconds. If the alarm does not sound, it's time to replace the battery or the smoke alarm. This is also a good time for families to discuss home fire safety plans so children know what to do if they hear the alarm.
After checking the smoke alarms, kids can go to tvokids.com/features/pushbutton to enter the number of alarms that they tested in the interactive counter which will tally the total number of alarms tested. Kids can also print a special "Push the Button" certificate.
The Push the Button campaign also includes the launch of the new TVOKids music video Don't Hide, Get Outside, which features TVOKids hosts Dalmar, Kara and Drew on location at a fire hall, rapping and singing a fun song about fire safety with some musical help from Toronto firefighters. The music video can be viewed online at tvokids.com/shows/musicvideosspace.
Push the Button is an ongoing biannual campaign from TVOKids to remind families to test their smoke alarms. When families change their clocks on November 4, they should also change the batteries in their smoke alarms.
TVOKids exists to help Ontario's 21st century learners be successful in school and in life. Developed for every kind of young learner and covering virtually all Ontario Curriculum areas for grades JK-5, TVO-produced children's programs, web activities and mobile apps are built in collaboration with TVO's on-staff educator and classroom-tested to ensure specific educational objectives are met. According to a 2011 Ipsos Reid poll, Ontarians rate TVOKids both the most trusted and most educational children's media brand in Canada. TVOKids airs daily on TVO from 6 am to 7 pm. The award-winning tvokids.com is home to over 170 educational games and TVOKids offers a growing inventory of educational mobile apps for all platforms.
TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens of Ontario through educational media. TVO is funded primarily by the Province of Ontario and is a registered charity supported by sponsors and thousands of donors. For more information, visit tvo.org.
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TVO, Communications and Marketing
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