TORONTO, Oct. 6, 2014 /CNW/ - Today, in conjunction with 2014 Fire Prevention Week, TVOKids and the Office of the Fire Marshal are encouraging kids to "push the button" to test their home's smoke alarm. The TVOKids Push the Button campaign is sponsored by Kidde Canada and runs from October 6-19.
The TVOKids Push the Button campaign is designed to highlight fire safety, and to get kids involved in testing their smoke alarm battery and unit by "pushing the button" for 10 seconds. Families are also encouraged to use this time to discuss home fire safety plans, such as fire escape routes and what to do when there's a fire, so that kids are fully prepared if they hear an alarm.
"TVOKids is encouraging kids to help keep their families safe by testing the smoke alarms in their homes" explains Marney Malabar, Executive in Charge of Production, TVOKids The Space. "Over 24,000 smoke alarms were tested during our campaign last spring, and our goal is to test even more this fall."
After checking the smoke alarms, kids can go to tvokids.com to enter the number of alarms tested into an interactive counter of those who have "pushed the button," after which a tally of the number of smoke alarms tested will appear. Kids can also print a special TVOKids Push the Button campaign certificate.
"We know that educating kids about fire safety and the importance of smoke alarms pays huge dividends in lives saved and injury prevention," says Carol Heller, vice-president of Kidde Canada, the country's leading smoke alarm manufacturer. "The TVO campaign is a terrific way to get kids and parents involved in testing their smoke alarms and, as well, checking the age of alarms. All smoke alarms must be replaced every 10 years. Kidde is proud to support this terrific campaign."
"We are delighted to have Kidde Canada on board for a third consecutive year as a sponsor of this important educational safety program," says Guy Laporte, Director Philanthropy & Sponsorship at TVO. "This type of campaign cannot exist without the support of community minded companies like Kidde Canada, who join us in our mission to invest in a smarter, more aware and more informed Ontario."
To participate, visit: www.tvokids.com/features/pushbutton.
TVOKids exists to help Ontario's 21st century learners be successful in school and in life. Developed for every kind of young learner and covering virtually all Ontario Curriculum areas for Grades JK-5, TVO-produced children's programs, web activities and mobile apps are built in collaboration with TVO's on-staff educator and classroom-tested to ensure specific educational objectives are met. According to a 2011 Ipsos Reid poll, Ontarians rate TVOKids both the most trusted and most educational children's media brand in Canada. TVOKids airs daily on TVO from 6 am to 7 pm. TVOKids.com is home to over 170 educational games and offers a growing inventory of educational mobile apps for all platforms.
TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens of Ontario through educational media. TVO is funded primarily by the Province of Ontario and is a registered charity supported by sponsors and thousands of donors. For more information, visit tvo.org.
Where to find TVO
Over-the-air (may vary in some areas)
Cable: channel 2 (may vary in some areas)
Rogers TV HD: channel 580
Bell Fibe TV HD: channel 1209
Bell Fibe TV SD: channel 209
Bell TV: channel 265
Shaw Direct HD: channel 39
Shaw Direct SD: channel 353
For further information: Media contact: Kyla Kryski, Public Relations Specialist, 416.484.2600 x 2285, [email protected]