New digital experience gives every child a This Is moment
TORONTO, Sept. 9, 2013 /CNW/ - Corus Entertainment's preschool channel Treehouse will premiere This is Scarlett and Isaiah on Saturday, September 21 at 7 p.m. ET. The third iteration of the popular award-winning preschool series, co-produced by Sinking Ship Entertainment and marblemedia, continues the legacy established by the first two series, This is Daniel Cook and This is Emily Yeung.
Following in the footsteps of the series' previous well-known hosts, two precocious six-year-olds Scarlett and Isaiah will embark on brand new exciting adventures and discover the world in their own unique way, all from a preschooler's perspective. Viewers will follow Scarlett as she visits a butterfly conservatory, practices Jiu Jitsu and learns to walk a tightrope at circus school, just to name a few activities. Meanwhile Isaiah will learn to make wontons from celebrity chef Roger Mooking, go dog sledding, glean swimming tips from a paralympian swimmer and more. To view a sneak peek of the series, click here.
"The 'This is…' series of shows are all about authentically reflecting the world of preschoolers," said J.J. Johnson, creator, co-executive producer, director, Sinking Ship Entertainment. "With Scarlett and Isaiah, we've lucked out and found two new spectacular little adventurers. Just like Daniel and Emily, they're funny, smart and thoughtful; the perfect hosts to open up the world to their peers. Here we are! Again."
Along with the launch of the third series, kids will be able to dive deeper into the exploratory world of Scarlett and Isaiah through an interactive web experience produced by marblemedia interactive. Hosted by Scarlett and Isaiah, children can play along with entertaining games, discover hidden animated objects and collect virtual stickers to unlock videos. Parents can get in on the fun as well through the episode builder where they can cast their child in their very own episode to share with friends and family. Click here to play along with Scarlett and Isaiah and make your own "This is…" episode.
"We're thrilled to be bringing two bright young hosts onboard to introduce the series to a new generation of preschoolers," said Jocelyn Hamilton, Vice President, Programming and Original Production, Corus Kids. "Parents and kids will also love the expanded digital content that will allow them to interact with the series even more and be the stars of their own 'This is…' experiences."
The series began in 2004 with This is Daniel Cook, following six-year old Daniel as he explored, learned and created with everyone from chocolatiers and musicians to firefighters and dog trainers. The first series' accolades included three Alliance for Children and Television Awards, multiple Gemini Awards nominations and the prestigious Prix Jeunesse International Web Prize in 2006. Multi-award winning This is Emily Yeung followed in 2006, bringing a fresh female perspective to the series as Emily explored, learned and created in her own fearless way.
About Sinking Ship Entertainment
Sinking Ship Entertainment is an award-winning production and interactive company that creates and produces groundbreaking kids TV and transmedia content. Since its founding in 2004, Sinking Ship has created and produced some of Canada's most successful children's TV series and has been on the forefront of TV production and interactive media for kids. As the first Canadian partner of Amazon with the upcoming series Annedroids, to achieving Nick Jr.'s (U.S.) highest debut of all time with the smash series Dino Dan, Sinking Ship Entertainment brings dynamic Canadian content to audiences around the world. Not only are Sinking Ship series broadcast around the world, but Sinking Ship also films around the world with series like Are We There Yet? World Adventure, which filmed on location in over 30 countries. With over 130 countries airing Sinking Ship shows and with over 40 nominations and 14 awards, Sinking Ship is a leader in creating original IP. Sinking Ship's hands-on approach ensures a careful attention to detail that distinguishes the company from its peers by maintaining the full involvement of the partners of Sinking Ship from series creation to writing, directing as well as building in-house animation and interactive teams to ensure that the highest level of quality and ingenuity is a signature of Sinking Ship properties.
marblemedia develops, produces and distributes engaging multi-platform entertainment experiences for audiences around the world. Named Transmedia Producer of the Year (2011) by Playback, marblemedia has won two Gemini Awards, been nominated for an Emmy® Award and was identified as a Next Generation Content Producer (2009) by The Hollywood Reporter.
The company owns a 50-acre production ranch and operates a Toronto-based studio, home to 50 staff. With over 200 hours of programming distributed in more than 200 territories, notable projects include: the upcoming comedic Japanese game show Japanizi: Going, Going, Gong; the award-winning hit preschool series This is Daniel Cook and This is Emily Yeung; the award-winning series Taste Buds; Skatoony, North America's first animated/live-action quiz show; the animated comedy Dating Guy; the teen competition series The Adrenaline Project; the physical game show Splatalot; What's in a Name, a discovery of the history behind popular household names; and the first multi-platform series in American Sign Language, deafplanet.com. The company was co-founded by Mark Bishop and Matt Hornburg in 2001. Experience marblemedia at www.marblemedia.com.
Treehouse offers premium preschool programming and a rich co-viewing environment for children and their parents. Delivering a strong balance of educational, values-rich and entertaining programs, Treehouse delivers high-quality children's series from Canada and around the world. A parent-trusted brand, Treehouse's highly interactive website, TreehouseTV.com reaches over half-a-million moms per month. Treehouse is part of Corus Entertainment's family of kids brands including YTV, Nickelodeon (Canada), Nelvana Studio and Kids Can Press. Treehouse is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at http://www.corusent.com/.
SOURCE: Corus Entertainment Inc.
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