MONTREAL, Feb. 5, 2026 /CNW/ - As directed by the Quebec government, the Société des alcools du Québec (SAQ) will be selling off, to consumers, various U.S. products whose quality could begin declining as of March 2027. The SAQ will transfer an amount equivalent to the cost of the products sold during the sales period, which could total up to $8.6 million, to Food Banks of Quebec (FBQ), its corporate cause for the last 15 years.
This exceptional measure has been put in place by the Quebec government. The ban on selling U.S. products that do not meet the established criteria and on ordering new U.S. products, issued on March 4, 2025, remains in effect.
The eligible products will be offered for sale beginning February 12, 2026, on SAQ.COM and in SAQ Dépôt stores. A 15% discount will apply to all the products, and those sold at SAQ Dépôt stores will also qualify for the discount usually offered by the banner.
About the Société des alcools du Québec (SAQ)
Created in 1921, the SAQ imports, distributes and sells a broad range of wines, beers and spirits. Its sales network comprises 408 stores and 429 agency stores located throughout Quebec as well as a transactional website, SAQ.COM. Driven by the passion and know-how of its nearly 7,000 employees, the SAQ offers Quebecers a world of discovery, with close to 40,000 products from more than 6,000 suppliers in 77 countries. In fiscal 2024-2025, the SAQ remitted $2.1 billion to the Quebec government and supported some 250 organizations and events while also ensuring its business activities respected local communities and the environment.
For more information, visit the SAQ.COM website, follow us on X @LaSAQ_officiel or view our Facebook and LinkedIn pages.
SOURCE Société des alcools du Québec (SAQ)
Source: Linda Bouchard, Media Relations, SAQ, 514-916-0293, [email protected]
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