New name, same taste: The iconic taste Canadians have enjoyed for decades will now be produced by Coca-Cola under the FUZE® Iced Tea brand
TORONTO, Jan. 13, 2025 /CNW/ - Coca-Cola is proud to announce that its recipe for the country's best-selling iced tea is now available as FUZE® Iced Tea. Crafted with the same signature recipe Canadians have enjoyed for decades, FUZE® Iced Tea is now available at major retailers, convenience stores and food service locations across Canada.
For the last 30 years, Coca-Cola has produced and owned the recipe for Canada's best-selling iced tea. As of December 31, 2024, Coca-Cola is no longer producing or bottling iced tea under third-party trademarks, which means that Canadians' favourite iced tea is now available as FUZE® Iced Tea.
"The beloved taste that Canadians have enjoyed for decades is a recipe proudly created and owned by Coca-Cola," said Phil Cox, General Manager of Coca-Cola Canada. "We're launching FUZE® Iced Tea in Canada using this exact recipe to ensure Canadians continue to enjoy that iconic iced tea flavour they grew up with."
In addition to the iconic lemon iced tea taste Canadians know and love, the brand is introducing new flavours to bring Canadians more refreshing ready-to-drink iced tea options. FUZE® Iced Tea will be available in five refreshing flavours, made with real tea and natural fruit flavours: Lemon, Lemon Zero Sugar, Raspberry, White Peach and Lemon Green Tea.
Coca-Cola is going to great lengths to deliver Canadians their first sip of FUZE® Iced Tea. The FUZE® Iced Tea Flavour Fleet will travel coast-to-coast throughout 2025 delivering two million product samples to ensure every Canadian has a chance to experience the same great iced tea taste. One sip and they'll know.
"The iconic iced tea flavour that Canadians have enjoyed for years is here to stay," said Jacques Blanchet, Director of Integrated Marketing for Coca-Cola Canada. "FUZE® Iced Tea is made using the same recipe, with the same ingredients sourced from the same suppliers, at the same Canadian facilities where we have made iced tea for decades."
FUZE® Iced Tea bottles and cans are made, merchandised, distributed, and sold in Canada in partnership with Coke Canada Bottling.
For more information about FUZE® and its exciting range of flavours, visit coca-cola.ca or follow FUZE® on Facebook, Instagram, or TikTok.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
SOURCE The Coca‑Cola Company
Media Contact: Riya Dhaliwal, Weber Shandwick, [email protected]
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