Subaru Launches the Subaru Dark Sky Project

"85 per cent of the population can't see the stars properly from where they live."
Terence Dickinson
Editor, SkyNews magazine 

MISSISSAUGA, ON, May 5, 2016 /CNW/ - A star-filled sky is one of nature's most beautiful sights. But it's harder than ever to see it. In fact, because of urban light, the night sky has become so bright that an estimated 85% of Canadians can't see more than a few of the brightest stars. In response, this spring Subaru Canada is launching #SubaruDarkSky, an initiative to encourage Canadians to get out there and see the night sky. Subaru Director of Marketing, Joe Felstein notes that "a night sky filled with stars is one of the most beautiful sights in nature. And yet, there are a lot of people – kids and adults – who have never seen more than a few stars in the sky."

The 2016 Subaru Outback and #SubaruDarkSky intends to change that. As the midsize SUV alternative uniquely equipped for life's authentic adventures, the Outback was designed to help you get more enjoyment out of life – day or night. The Outback comes with the choice of two different SUBARU BOXER engines, both of which deliver potency, efficiency and ultimate satisfaction. The Subaru symmetrical full-time AWD system is complemented by X-Mode for even more rugged capability, while the car-like handling makes the open road equally enticing. There are also advanced safety systems, impressive refinement, incredible utility, generous passenger space and ample amenities to make even the most adventurous drive feel unexpectedly civilized.

#SubaruDarkSky launches in spring with a digital/social initiative as well as a cinema spot that drives to a Subaru Dark Sky site where people can learn how to go about stargazing, Dark Sky Preserves, how to get to them, and get the most out of them. Social content tagged with #SubaruDarkSky will share stargazing tips and information, stargazing photos, and experiences.

"It fits so well with the Subaru brand" says Christina Yu, Creative Director at Red Urban, the creative agency that developed the idea, "not only because Subaru is about getting out and enjoying nature, but also because the Subaru logo just happens to be the Pleiades cluster, which is famous for being one of the brightest and most beautiful constellations in the sky. In fact, in Japan, that cluster is known as Subaru. So we thought this initiative is a perfect fit."

The Subaru Dark Sky Project has also partnered with the Royal Astronomical Society of Canada, who will help provide expertise and up-to-date stargazing information.

Visit Subaru.ca/Outback for more info on the 2016 Outback and SubaruDarkSky.ca for all the Dark Sky Project details. 

About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 92 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @Subaru Canada on Twitter.

SOURCE Subaru Canada Inc.

For further information: Julie Lychak, [phone], [email protected]; Sebastien Lajoie, Media Relations, Quebec Region, [phone], [email protected]