TORONTO, May 16, 2012 /CNW/ - STAR TREK LIVE, a new interactive stage performance from CBS Consumer Products and Mad Science® Productions, will make its debut at the Ontario Science Centre on June 2, 2012.
Based on the popular science-fiction franchise, the performance takes audiences on an exhilarating 30-minute journey offering an unforgettable live theatrical experience for fans of all ages. The show combines fun special effects, audience interaction and an exploration of real space-age technology.
Produced by Mad Science® Productions, under a license from CBS Consumer Products, STAR TREK LIVE introduces a world of discovery by combining science with entertainment to teach and encourage scientific literacy. In the show, the audience joins the Starfleet as new cadets assembled for the first day at the Starfleet Academy led by its best and brightest officers. The new cadets will have to quickly learn the intricacies of living and working in space, modern space travel and the latest in communication and technology.
"Today, thanks in part to the popularity of the Star Trek franchise, public interest in outer space and space exploration is exceptionally high," says Lesley Lewis, CEO of the Ontario Science Centre. "This summer, the Science Centre will actively engage and educate 'armchair astronauts' of all ages with STAR TREK LIVE."
"STAR TREK LIVE could not have found a better location for the popular summer holiday period," says Mad Science Productions Managing Director and STAR TREK LIVE Producer Leonard Lipes. "Based on the storyline and the fiction-to-reality show concept, both NASA and the Ontario Science Centre were clearly an obvious choice of partners for this co-branding opportunity allowing visitors to follow in the footsteps of Star Trek's iconic characters, to boldly go where no one has gone before."
STAR TREK LIVE is free with general admission to the Ontario Science Centre with four performances daily from June 2 to September 3, 2012. Seating is available on a first come first served basis.
TM & © 2010 CBS Studios Inc. STAR TREK and related marks are trademarks of CBS Studios Inc. All Rights Reserved.
About STAR TREK LIVE
Audience members join Starfleet Academy only to be unexpectedly whisked into an adventure steeped in the grand tradition of Star Trek. STAR TREK LIVE combines cutting-edge special effects, unmatched audience interaction, cool science and on-screen appearances from Captain Kirk and Spock themselves to create an exhilarating and unforgettable theatrical experience.
Eager to learn from Starfleet's best and brightest, our cadets assemble, anxious to prepare for their first day at the Academy. As we are introduced to the Academy, the Earth itself comes under attack from a renegade Romulan, leaving the fate of the future itself in the hands of our cadets. Our cadets will have to quickly learn the intricacies of living and working in space, modern space travel and the latest in communication and technology as they draw on the achievements of science in the 21st century. It will require all our knowledge, ingenuity, logic and an exploration of science to discover what is happening and how to set things right before it's too late!
STAR TREK LIVE is a thrilling journey for audiences of all ages! Awesome special effects, unrivalled audience interaction and an exploration of real space-age technology take everyone on an unforgettable journey through the Star Trek universe. Join STAR TREK LIVE and boldly go where no one has gone before™!
About the Ontario Science Centre
The Ontario Science Centre delights, informs and challenges the communities we serve, enriching people's lives and understanding through engagement with science of local, national and global relevance. Since 1969, the Ontario Science Centre has welcomed over 45 million visitors, with an interactive approach that was the model for Science Centres around the world. It is the public centre for innovative thinking and provocative dialogue in science and technology, aiming to inspire a lifelong journey of curiosity, discovery and action to create a better future for the planet. The Ontario Science Centre is an agency of the Government of Ontario. Website: www.OntarioScienceCentre.ca.
YouTube: www.YouTube.com/user/OntarioScienceCentre. Twitter: @OntScienceCtr
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.
About The Mad Science Group®
Mad Science® is the world's leading science enrichment provider sparking the imagination and curiosity of children around the world. With live performances conducted in schools, camps, homes, theme parks, and performing arts centers, the Mad Science Group has developed over 200 hours of original content, with thousands of unique interactive experiences! The company delivers its brand of fun science through an extensive network of 200+ franchised locations in 29 countries, and through its own award-winning large-venue touring production unit, Mad Science Productions®. This year, the company will conduct 250,000 live presentations in 13,000 public and private schools in North America, reaching over 7 million families. For more information, visit www.madscience.org.
For further information:
For the Ontario Science Centre
Christine Crosbie, Media Relations Officer
Ontario Science Centre
Jefferson Darrell, Media Relations Officer
Ontario Science Centre
For CBS Consumer Products and Mad Science Group's 'STAR TREK LIVE':