Sonnet™ reveals major partnership with Toronto Blue Jays™


TORONTO, May 16, 2016 /CNW/ - Sonnet is the new official insurance partner of the Toronto Blue Jays and Jays Care Foundation, sharing in the exciting experience of baseball with fans and players coast-to-coast. The partnership began on opening day, and ever since fans have been waiting on more information about the newest brand on display at Rogers Centre™.

Launched last week, Sonnet is the smart new insurance experience, done completely online. The Blue Jays partnership includes unique behind-home-plate signage celebrating the game, sponsorship of the Roof Report, and a marquee sign in left field in conjunction with the first-ever sponsorship of the Jays Care Community Clubhouse, a double-luxury suite used to host children participating in Jays Care programming at Blue Jays games.

"We're huge fans of the Blue Jays here at Sonnet, and knew there was no better way to launch a brand partnership than with Canada's only Major League Baseball team," said John Rocco, Vice-President, Marketing at Sonnet. "We know the Blue Jays share our values about giving back to the community and providing best-in-class fan experiences."

"From the first meeting, Sonnet showed us that they weren't your typical insurance company and that they wanted to do things differently," said Mark Ditmars, Vice-President, Coporate Partnerships at the Toronto Blue Jays. "From the eye-catching signage to their support of Jays Care Foundation, we've found a truly valuable partner in Sonnet."

"We are very excited to be working with Sonnet," said Robert Witchel, Executive Director, Jays Care Foundation. "They explained that helping to reduce the opportunity gap for children and youth across Canada was a priority and their commitment demonstrates what this smart, new brand is all about."

Sonnet is proud to launch in Canada in partnership with the Blue Jays, and plans to launch more activations and experiences throughout this baseball season.

About Sonnet

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online. Experience the future of insurance at, and say hello on Twitter, Instagram,Facebook and LinkedIn.


Image with caption: "The Sonnet marquee sign appears in left field, above the Jays Care Community Clubhouse (CNW Group/Sonnet)". Image available at:

Image with caption: "Sonnet is the first brand to sponsor the Jays Care Community Clubhouse (CNW Group/Sonnet)". Image available at:

Image with caption: "Sonnet has created unique behind-home-plate signage that celebrates baseball (CNW Group/Sonnet)". Image available at:

Image with caption: "Sonnet (CNW Group/Sonnet)". Image available at:

For further information: For media inquiries, please contact: Sarah Stevens, Manager, Communication, Sonnet,, 416-986-9360; David Bradfield, Vice-President, Communication, Sonnet,, 647-223-5192

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