As the official bank of TIFF, RBC is set to deliver programming that champions diverse
voices in film and demonstrates its continued commitment to the arts
TORONTO, Aug. 31, 2022 /CNW/ - As a longstanding supporter of Canada's arts community, RBC is pleased to announce its continued support of the 47th annual Toronto International Film Festival (TIFF) with new and enhanced programming, as well as the return of fan favourites for film lovers and RBC clients throughout the festival.
"RBC is proud to connect film lovers through programs, experiences and events in our 15th year as a major partner of the Toronto International Film Festival," said Mary DePaoli, Executive Vice-President & Chief Marketing Officer, RBC. "At RBC, we believe in the power of creative ideas to bring to life compelling stories on screen."
As part of its sponsorship with TIFF, RBC is investing in the future of film, and in the power and potential of the unique, diverse voices who bring their ideas to the big screen. Founded in 2018 in collaboration with the RBC Foundation, Share Her Journey is a TIFF initiative created to address gender inequality in the film industry. In partnership with TIFF, RBC also launched the RBC Women Creator Initiative the same year to help increase participation, skills and networking opportunities for women behind and in front of the camera. At this year's Festival, RBC is thrilled to further champion emerging artists and their ideas through RBC-sponsored TikTok content from @tiff_net, which will profile inspirational women in film and offer RBC Emerging Artists a platform to share their own experiences in the film industry. This season, RBC is also proud to share a trailer highlighting the impact of RBC Emerging Artists, which is set to play prior to each in-person and digital screening during TIFF.
"We are grateful to RBC for all of their continued support and commitment throughout the past 15 years," said Cameron Bailey, TIFF, CEO. "We could not be more excited to welcome the world back to Toronto for TIFF 2022 and to have RBC right by our side as the Festival reignites the city."
RBC is also pleased to announce the return of RBC House after a two-year pause due to COVID-19. RBC House, the go-to venue for celebrity film parties, comes to life steps away from Toronto's Entertainment District at the Story's Building (11 Duncan Street, Toronto) during opening week of the Festival from September 8th to 13th, 2022. To kick off this year's Festival, RBC House is hosting an exclusive RBCxMusic night on September 8th featuring a performance by alt-rock band Wallows, composed of Dylan Minnette, Braeden Lemasters, and Cole Preston.
"We are thrilled to be headlining RBCxMusic night at RBC House," said Wallows. "Celebrating the intersection of music and film during the Toronto International Film Festival will be an incredibly special moment, and we look forward to performing for our Canadian fans."
New this year, RBC is hosting the Los Angeles Times Studio at RBC House, where the L.A. Times will welcome actors and filmmakers for video interviews and photography during the first days of the festival. To stay current on the TIFF action, check out the L.A. Times TIFF hub here.
RBC's Red Carpet Gallery returns to David Pecaut Square (215 King Street West, Toronto), where RBC Avion® Visa cardholders and film fans can experience an elevated viewing of TIFF's red carpet and star gaze as celebrities arrive at their Gala premieres at Roy Thomson Hall. Reservations for the RBC Red Carpet Gallery are free and can be made at https://rbctiff.com/. Film and music fans alike can visit Festival Street for performances by emerging artists including First Up with RBCxMusic Featured Artists Desiire, Zenesoul, Kennen and Jhyve at the Slaight Music Stage on John St on Opening Weekend.
RBC is a proud supporter of the arts and film, and celebrates creative mediums which play an important role in building vibrant, prosperous communities. RBC has been the official bank of TIFF since 2008. In 2018, RBC renewed a major sponsorship with TIFF for an additional five years, continuing its role as the official bank for the festival. RBC Emerging Artists, was designed to help artists and filmmakers bridge the gap from emerging to established and assists organizations in tailoring opportunities to advance artists' careers. RBC Emerging Artists has provided support to over 28,000 artists and 185 organizations.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 92,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
About TIFF
TIFF is a not-for-profit cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival in September; TIFF Bell Lightbox, which features five cinemas, learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $200 million CAD. TIFF Bell Lightbox is generously supported by contributors including Founding Sponsor Bell, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel and Susan Michaels), The Daniels Corporation and RBC. For more information, visit tiff.net.
SOURCE RBC
Brianne Sommerville, RBC, [email protected], 437-228-5396; Gabrielle Totesau, [email protected], 437-990-1626; TIFF Communications, [email protected]
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