Purolator Tackle Hunger program recognized at the Sponsorship Marketing Awards; program raised 6.5 million pounds of food
TORONTO, April 29, 2014 /CNW/ - Purolator Inc. is pleased to announce that it has received the Sponsorship Marketing Council Canada's (SMCC) first-ever Hall of Fame award. The award, recognizing the Purolator Tackle Hunger (PTH) program was presented at the SMCC's 10th annual Sponsorship Marketing Awards in Toronto on April 29, 2014.
A three-time winner of a Sponsorship Marketing Award (SMA), the PTH program joins Kraft Hockeyville as the first-ever Hall of Fame award recipients. In its inaugural year, this prestigious award recognizes sponsorship marketing programs that have shown outstanding success. To qualify to win this award, programs must have already won three or more Gold and/or Best of Show awards at the SMAs in previous years.
"We are extremely honoured to be among the first recipients of this prestigious Hall of Fame award," said Ramsey Mansour, Vice President of Marketing, Purolator. "For us, this award is a true testament to the hard work, dedication and commitment of our employees, customers and partners - including the Canadian Football League (CFL) and its fans. Their continuous support and contributions in tackling hunger in our communities are what make this program successful year after year."
With more than 6.5 million pounds of food raised to date, the Purolator Tackle Hunger program is set to kick-off this year's program with PTH Week, June 2 - 6. During PTH Week, more than 12,000 Purolator employees - as well as Purolator partners, agents and customers - across Canada team up to raise food and funds for local food banks.
Making Canada stronger by delivering our customers' promises, Purolator is Canada's leading integrated freight, parcel and logistics solutions provider. Celebrating over 50 years of delivering Canada on time, Purolator continues to expand its reach and renowned service levels and reliability to more people, more businesses and more places across the country and around the world. Purolator is proud of its Canadian heritage and is focused on sustainably positioning itself for future growth and success. Purolator is also committed to contributing to the well-being of the communities it serves and where more than 12,000 of its teammates live, work and play.
About Purolator Tackle Hunger
As part of its commitment to helping alleviate hunger in the communities where it operates, Purolator works closely with its teammates, customers and food banks across Canada to collect donations and help raise awareness about the issue of hunger in Canada. Since its inception in 2003, the Purolator Tackle Hunger program has helped deliver the equivalent of more than 6.5 million pounds of food to food banks across Canada.
Video with caption: "Video: Purolator Tackle Hunger® receives Sponsorship Marketing Council Canada's first-ever Hall of Fame award". Video available at: https://www.youtube.com/watch?v=arYipNoSeIk
SOURCE: Purolator Inc.
For further information:
Manager, Corporate Communications
Tel: 905 712-1084 ext. 23851