TORONTO, Sept. 10, 2015 /CNW/ - Launching a new product or service is an exciting (and hectic) occasion. Your team spent months, possibly years, conceptualizing this product from start to finish—and now it's up to you to bring the product to market.
Important questions arise:
How can you get your product in front of the right audience?
What channels should you target to reach these audiences?
How do you inspire these audiences to adopt, support, and even promote your new product?
On Wednesday, September 16 at 1 p.m. ET, Eva Rohrmann, Director, Solutions & Channel Marketing at PR Newswire joins Jono Waks, Principle/Lead Publicist, Jono Productions, Inc., and Jessica Stark, Principle, The Stark Group to discuss strategic tactics around product launches on PR Newswire and CNW's webinar Expanding Engagement & Inspiring Action with Your Next Product Launch.
This webinar will discuss:
- A comprehensive approach for a product launch
- Strategic planning, story creation, content & tools, adoption & retention
- Accurate measurement of product launch campaigns
Download our white paper on The Buyer 2.0 Content Strategy Checklist for more tips.
CNW Group Ltd. (a PR Newswire company) offers content distribution, creation and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and visual content to news media and markets locally and globally. The newswire also powers expansive web distribution networks serving to amplify client content and drive online discovery. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW gets people talking about Canadian brands online and in the news. www.newswire.ca
SOURCE CNW Group Ltd.
Image with caption: "PR Newswire and CNW to Host Webinar Discussing Expanding Engagement & Inspiring Action with Your Next Product (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150910_C6483_PHOTO_EN_494444.jpg
For further information: Media Contact: Paul Terefenko, Communications Manager, Marketing, [email protected]