Photo/Media Advisory - Look out for Lionel

Boston Pizza's mascot is hitting the street with gift cards to celebrate its 50th Anniversary

EDMONTON, Aug. 12, 2014 /CNW/ - Guess who's turning 50? On Tuesday August 12^th, Boston Pizza is celebrating its 50^th Anniversary across Canada and is offering $5 Indy (individual) pizzas all day. Look out for Boston Pizza's own mascot, Lionel, who will be around West Edmonton Mall Transit Centre giving away $5 gift cards to Edmonton citizens, families and friends to enjoy a $5 individual pizza on us.  For those lucky enough to find Lionel, take a selfie with him and post the picture using the hashtag #BPturns50 or on Boston Pizza's Facebook page for a chance to win an additional $50 gift card.

Media are invited to find Lionel on August 12^th to film/photograph local citizens of Edmonton celebrating Boston Pizza's 50^th Anniversary with Lionel.

What:	Filming/photo opportunity for Boston Pizza's 50^th Anniversary Promotion. Lionel will be handing out $5 gift cards to local citizens, families and friends to promote the $5 individual pizza offer on Tuesday August 12^th at the local Boston Pizza.
Who:	Boston Pizza's mascot Lionel with local Edmonton pizza lovers
When:	Tuesday, August 12^th 2014 at 7:00a.m.
Where:	West Edmonton Mall Transit Centre 882 170 St NW Edmonton, AB T5T 4J2 South side of mall, off of 87^th Ave NW

SOURCE: Boston Pizza International Inc.

Troy Housworth, [email protected], [phone]