Made with 100 per cent sustainably-caught Canadian Atlantic haddock
TORONTO, May 13, 2019 /CNW/ - After a successful pilot in Atlantic Canada last summer, starting tomorrow all Canadians can enjoy Fish & Chips at McDonald's® for a limited time.
The fish in the meal is certified by the Marine Stewardship Council (MSC) to be sustainably caught and traceable to an audited and certified fisher. This certification is based on strict processes to determine that every certified fishery has been assessed on its specific impacts to wild fish populations and their ecosystems.
Caught and packed in Atlantic Canada, and harvested from Canadian waters off Nova Scotia, the haddock is supplied by High Liner Foods out of Lunenburg, Nova Scotia.
The meal includes a two-piece serving made with 100 per cent wild-caught certified sustainable Atlantic haddock, the fish is coated with a golden, crunchy batter and served with McDonald's World Famous Fries™ and tartar dipping sauce.
The MSC certification is another way McDonald's is committed to ensuring we preserve Canada's most valuable resources for future generations to come: to look after the land, to help keep oceans healthy, and to provide the best quality food we possibly can without compromise. Just last summer, McDonald's Canada was the first company to source Angus beef from certified sustainable farms and ranches.
"After introducing Fish & Chips in the Atlantic Provinces last year, we are very excited to expand the meal to the rest of Canada this spring," says Rob Dick, Supply Chain Officer, McDonald's Canada. "Sourced locally in Atlantic Canada, it's another testament to McDonald's ongoing passion for food, as we continue to evolve our menu options."
"We are proud to provide quality seafood that's been sourced and produced sustainably. As one of the largest seafood companies in North America, we believe that we have a responsibility to take the lead in addressing seafood issues. We make every effort to live up to our customer and consumer expectations." Paul Snow, Executive Vice-President, Chief Supply Chain Officer, High Liner Foods.
“We applaud and thank McDonald’s Canada for their continued commitment to sustainability through sourcing from MSC certified fisheries,” said Jay Lugar, Program Director for the MSC in Canada. “Consumers increasingly expect companies to have a positive impact on our planet, and with its MSC certified haddock Fish & Chips, McDonald’s is giving millions of Canadians a menu choice that is a vote for healthy oceans, preserved fish stocks and supporting the livelihoods of coastal Canadian communities that depend on fishing.”
- Last year, 86,500 Fish & Chips Meals were sold across Atlantic Canada in just three weeks
- Throughout the limited-time offer period, McDonald's restaurants expect to use around 260,000 pounds of Atlantic haddock
- The Alaska Pollock used in McDonald's famous Filet-O-Fish® is also certified by the Marine Stewardship Council (MSC)
- Not only is the fishery McDonald's sources from MSC-certified, but so is the dedicated fish supplier, High Liner. To learn more about how MSC evaluates fisheries as being sustainable visit the MSC website (https://www.msc.org)
- Full nutrition information for the Fish & Chips Meal is available online at McDonalds.ca
About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 100,000 people from coast-to-coast and more than 90 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion spent on food, beverages and packaging, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca.
SOURCE McDonald's Canada
For further information: Laura Munzar, Laura.Munzar@ca.mcd.com, 416-446-3656