MONTREAL, April 23, 2018 /CNW/ - Nespresso, a leader in high-quality portioned coffee, is excited to announce it will open its first permanent boutique in British Columbia inside Vancouver's Metropolis at Metrotown on Tuesday, April 24. Designed by Universal Design Studio, this new concept aims to reflect the brand's deep commitment to sustainability, strengthen its physical presence in Western Canada and continue its tradition of offering exceptional quality products to coffee lovers across the country.
The Boutique's contemporary space invites guests to explore a variety of Nespresso's key features, focusing on the brand's sustainability initiatives and a digital space that delivers an effortless purchase experience and coffee selection program for its consumers.
"We are delighted to announce the opening of the Nespresso Boutique inside Metropolis at Metrotown and be able to provide Vancouver consumers with the ultimate Nespresso experience," says Jean-Luc Valleix, President at Nestlé Nespresso Canada. "Our expansion to British Columbia gives us the opportunity to strengthen the relationship between Nespresso and our Club Members across Canada, something that is very important for our brand."
The Boutique's consumer experiences include:
A Sensorial Welcome: Upon entering the Boutique, Coffee Specialists introduce guests to the vast range of coffees, get hands-on with the coffee grounds inside each capsule, and learn about their distinct aromas.
Discovery at the Bar: As guests peruse the smart and easy-to-use machines and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee ranges further.
Learning in the Lab Kitchen: From lattes with the perfect milk foam to unique coffee creations, guests can experiment with coffee recipes and learn how to expertly elevate their coffee moments at home from ordinary to extraordinary.
A commitment to sustainability
Nespresso's sustainability investments are an integral part of the brand experience. To achieve its ambitious commitments, Nespresso has implemented its ''Positive Boutique'' program, an initiative that uses best practice guidelines for waste management, water and energy consumption and the sourcing of materials. The Boutique features table-tops made from used coffee grounds, wood that has been 100 per cent sourced from reforestation programs and energy and water reducing systems.
Further, the brand has launched the "Green Bag" Recycling pilot project in partnership with Recycle BC, giving Club members in the City of Vancouver, Anmore and Coquitlam the opportunity to easily recycle used coffee capsules in their household recycling bin with a recyclable bag specifically designed by Nespresso for this purpose. Based on the success of this pilot, the ambition is to open this free service to the entire province of British Columbia within a year.
An exciting opening weekend
The Boutique opens its doors to the public Tuesday, April 24 at 10:00 a.m. and will host a grand opening event from April 27-29 for consumers and Club Members. The event will include music by a local DJ, Nespresso coffee-infused bites and coffee pairing by Vancouver Chef Juno Kim, exclusive promotional offers and in-mall activations.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 75,000 farmers in 12 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
Headquartered in Lausanne, Switzerland, Nespresso operates in 76 countries and has 13,500 employees. In 2017, it operated a global retail network of more than 700 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
SOURCE Nestle Nespresso SA