TORONTO and MONTRÉAL, May 12, 2020 /CNW/ - In honour of International Nurses Day, Molson Coors Beverage Company in Canada will be providing 20,000 frontline healthcare workers with a meal of their choosing to thank them for their tireless work in fighting COVID-19 and creating a better tomorrow.
In coordination with hospitals, gift card codes for SkipTheDishes are being offered to frontline healthcare workers at hospitals in communities where Molson Coors brews: Mount Sinai Hospital and St. Michael's Hospital in Ontario, Montreal General Hospital in Quebec, Chilliwack General Hospital in British Columbia, Health Sciences Centre in Newfoundland and Labrador, and Horizon's The Moncton Hospital in New Brunswick.
Molson Coors is now inviting the public to send meals to healthcare heroes too, through a GoFundMe page which will collect funds for meals beyond the initial pledge of 20,000. Already, SkipTheDishes has raised the meal count by 2,800, donating $70,000 to existing efforts.
Canadians can share a meal by donating at this link; every $25 raised will provide a meal to a frontline healthcare hero. The GoFundMe page will collect donations from today until May 31, after which meal codes will be distributed proportionally to the hospitals.
"Our founder John Molson built the first public hospital in Montreal out of the desire to help those in need and make his community a better place," said Fred Landtmeters, President of Molson Coors Canada. "Canadian healthcare workers are selflessly caring for those in need to create a better tomorrow for all of us. While we can't help these heroes on the frontline, we can certainly thank them with the gesture of a meal."
Beyond thanking the frontline, these contributions also serve to help the restaurant industry. With establishments closed for dine-in services, home delivery has a heightened role to play for restaurant owners and consumers alike. Having a meal as the value exchanged provides a role for restaurants to play in this gesture of appreciation.
"We're proud to support Molson Coors on a program that not only thanks healthcare workers who are working tirelessly to fight COVID-19, but also helps our restaurant partners facing unprecedented hardships," says Rob Payne, Vice President, National Partnerships at SkipTheDishes.
The meals for healthcare heroes program is the latest in a series of COVID-19 relief efforts from Molson Coors which has included support to communities of small businesses, freelancers and artists in Canada. Previous and ongoing initiatives also include offering repurposed trucks and drivers to help transport non-perishable and/or medical supplies, donating 10% of their craft breweries' curbside pickup and delivery revenue to the Bartender's Benevolent Fund, and matching a significant donation to the Centraide du Grand Montréal (United Way).
Overview of Molson Coors Beverage Company
For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Toronto Stock Exchanges. The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit www.molsoncoors.com.
SOURCE Molson Coors Beverage Company
For further information: Jessica Vieira Teixeira at Molson Coors Beverage Company in Canada (416-433-4119 // [email protected])