Michael Alexandor and Alyson Walker Join Bell Media Sales; Debbie Drutz to Lead New Client Strategy Team

– Alexandor appointed Vice-President, Marketing and Innovation –
– Walker appointed Vice-President, Brand Partnerships
Debbie Drutz becomes Vice-President, Client Strategy Team –

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TORONTO, Dec. 18, 2015 /CNW/ - Mark Finney, Vice-President, Strategic Sales, Bell Media announced today that Michael Alexandor and Alyson Walker have joined Bell Media Sales. Alexandor, who joined Bell Media earlier this month, is appointed Vice-President, Marketing and Innovation. Walker joins Bell Media on Jan. 11 as Vice-President, Brand Partnerships. Additionally, Debbie Drutz becomes Vice-President, Client Strategy. Alexandor, Drutz, and Walker report to Finney as a part of his senior management team.

"Alyson and Michael both have exceptional track records, are well-respected, and much sought-after in the industry," said Finney. "We are constantly pursuing thought-leaders in the industry and both of these appointments reflect that commitment. I am looking forward to seeing the creativity, innovation, and inspiration they will bring to their new roles."

"Debbie and her team are being re-tasked to focus on helping our clients' achieve their long-term business goals," said Finney. "These changes are the result of extensive analysis and aim to provide the optimum structure for delivering the best results and service in the industry."

In his new role, Alexandor oversees the marketing strategy for Bell Media Sales including trade sponsorships and advertising initiatives across Canada. Alexandor leads the strategy to strengthen Bell Media Sales' position as a leader in an ever-changing industry through branding initiatives, relationship marketing, social media, and business-to-business opportunities that connect directly with clients. Before joining Bell Media, Alexandor was a partner at Temporarily Unpopular Ideas, an ideas architecture and design agency he co-founded in 2011. Previously he was the Head of Media, Markets, and Innovation at Astral Out of Home, and has held several senior marketing roles at companies such as Calvin Klein Fragrances and Unilever. Alexandor joined Bell Media in early December following the departure of Nathalie Doré.

As Vice-President, Brand Partnerships, Walker is responsible for driving incremental revenues through innovative media solutions, creating new revenue streams, and building a plan to establish Bell Media as Canada's premium media partner across all platforms. Walker arrives at Bell Media from Maple Leaf Sports & Entertainment where she was Vice-President Content, a position she has held since 2014. Prior to that she spent four years as Executive Director, Marketing and Commercial Partnerships, for the Canadian Olympic Committee. Alyson joined the COC after great success in her role as Senior Manager of Sponsorship and Syndication for Canada's Olympic Broadcast Media Consortium, where she was part of the team that broke new ground in the coverage of live sporting events.

Formerly Vice-President, The Mix, Bell Media, Drutz becomes Vice-President, Client Strategy with a new focus on long-term business opportunities for prioritized clients. The Client Strategy team will support five specific categories: Automotive, Consumer Packaged Goods, Retail, Food and Drink, and, Finance.

About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 10,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

SOURCE Bell Media

For further information: Eleni Tenuta, Bell Media, 416.384.3530 or eleni.tenuta@bellmedia.ca; Emily Young Lee, Bell Media, 416.384.2593 or emily.younglee@bellmedia.ca

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