Mercedes-Benz Canada's February sales driven by SUVs
Mar 02, 2019, 10:14 ET
TORONTO, March 2, 2019 /CNW/ - Mercedes-Benz Canada and its national dealer network are pleased to report 3,089 passenger vehicles, vans, and smarts were sold in February. Luxury light trucks continued to make up the majority of the company's sales: the GLC and GLE SUVs and the G-Class were among the brand's top five volume-drivers in February, along with the C-Class Sedan and Sprinter.
In February, Mercedes-Benz Canada retailed 2,729 passenger vehicles, including 1,076 cars and 1,653 luxury light trucks. Year-to-date, the company delivered 5,233 passenger vehicles, of which 2,194 were cars and 3,039 were SUVs. The GLC SUV was Mercedes-Benz Canada's top-selling model for 2018, and consumer demand remained strong throughout the month (+29.4% versus February 2018). The brand's most iconic SUV, the G-Wagon, saw the most notable growth in February (+597.2% compared to February 2018).
Mercedes-Benz Vans delivered 345 units in February, bringing the year-to-date total to 728 vehicles sold. In early February, the Sprinter was recognized by Canadian Black Book, winning the 2019 Best Retained Value Award in the Full-size Vans category.
15 smart fortwo vehicles were retailed in February.
Mercedes-Benz Canada recorded best-ever February sales for pre-owned and Certified Pre-Owned (CPO) vehicles. The Pre-Owned division reported 1,128 units sold (+1.8% compared to February 2018) over the course of the month, of which 904 were CPO (+4.0% over February 2018). Year-to-date, the division retailed 2,236 vehicles, comprising 1,773 CPO units for a 79.3% penetration (+2.1% from 2018).
"February was an exciting month for Mercedes-Benz Canada, as we continued to announce updates to our SUV line-up. We were thrilled to see the Canadian debut of our first fully electric passenger vehicle, the EQC SUV, which will arrive in Canada in 2020, and to announce the new Mercedes-AMG GLE 53 4MATIC+ SUV and updated Mercedes-Benz GLC, both of which will be in dealerships across the country later on this year," said Brian D. Fulton, President & CEO of Mercedes-Benz Canada. "These updates to our SUV lineup underscore our commitment to fulfilling customer demand and are sure to draw new audiences to the three-pointed star."
February 2019 |
MTD |
YTD |
||||
2019 |
2018 |
% |
2019 |
2018 |
% |
|
Mercedes-Benz Vehicles |
2,729 |
3,501 |
-22.1 |
5,233 |
6,478 |
-19.2 |
smart |
15 |
13 |
15.4 |
34 |
33 |
3.0 |
Mercedes-Benz Vans |
345 |
436 |
-20.9 |
728 |
1,025 |
-29.0 |
TOTAL |
3,089 |
3,950 |
-21.8 |
5,995 |
7,536 |
-20.4 |
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing, and service of Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans, and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,200 people in 14 locations across Canada. Through a nationwide network of seven Mercedes-Benz own retail operations and 52 authorized dealerships, Mercedes-Benz Canada sold 49,758 vehicles in 2018. This positioned Mercedes-Benz as the top luxury manufacturer in Canada for the fifth consecutive year.
Further information from Mercedes-Benz Canada is available at media.mercedes-benz.ca.
SOURCE Mercedes-Benz Canada Inc.
For further information: Sinead Brown, 416-847-7588, [email protected]; Lindsay Archibald, 416-847-7563, [email protected]