Media Advisory/Photo Op - BODY WORLDS launches The I Quit Campaign during
National Non-Smoking Week

TORONTO, Jan. 14 /CNW/ - The Ontario Science Centre is marking National Non-Smoking week with I Quit - the smoking cessation program developed by the creators of BODY WORLDS. This launch is part of a joint event between the Ministry of Health Promotion, the Ontario Cancer Society, the Ontario Lung Association and the Heart and Stroke Foundation and Ontario Federation of Indian Friendship Centres.

The launch will showcase efforts by all the partners in their united front to quell smoking and the different programs that are available to help smokers kick the habit, including first-hand experience of the Aging Machine which demonstrates the startling physical impact of smoking over the years.

    What:  Launch of national Non-Smoking Week

    Who:   Lesley Lewis, CEO, Ontario Science Centre
           The Honourable Margarett Best, Minister of Health Promotion
           The Honourable Kathleen Wynne, Minister of Education
           George Habib, Ontario Lung Association
           Rowena Pinto, Ontario Cancer Society
           Sylvia Maracle, Executive Director, Ontario Federation of Indian
           Friendship Centres
           David Sculthorpe, Heart and Stroke Foundation

    When:  Monday, January 18, 2010 10:30 a.m. - speaking begins at 11:00

    Where: Ontario Science Centre, 770 Don Mills Road, Toronto (TV crews may
           use the valley parking: Enter off Gateway Drive South of the main
           entrance, drive down the hill to the security entrance)

BODY WORLDS is presented by National Bank Financial Group and has been financially assisted by the Government of Ontario through the Ministry of Tourism, and through the Ontario Cultural Attractions Fund of the Ministry of Culture, administered by the Ontario Cultural Attractions Fund Corporation.

SOURCE Ontario Science Centre

For further information: For further information: BODY WORLDS: Media & Communications Manager, Mavis Harris, (416) 696-3267 or; ONTARIO SCIENCE CENTRE: Associate Director, Strategic Communications, Anna Relyea, (416) 696-3273 or

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