Media Advisory / Photo Opp. - 'UNSMOKE Canada Week' includes Cigarette Butt Clean-Up Day on May 30th
Rothmans, Benson & Hedges Commits to Supporting
Communities Across Canada to Combat Littering
TORONTO, May 24, 2019 /CNW/ - On Thursday, May 30th – the day before World No Tabacco Day – Rothmans, Benson & Hedges employees, including Managing Director Peter Luongo, will clean up cigarette butts around Toronto's Yonge-Dundas Square. It's part of the company's vision for a smoke-free Canada, and its new UNSmoke awareness campaign.
Cigarette Butt Clean-Up Day is part of a long-term commitment intended to fuel conversations with local and federal governments, and anti-littering organizations, about how the company can support and amplify efforts to combat littering on an ongoing basis.
WHAT: |
Cigarette Butt Clean-Up Day |
WHEN: |
Thursday May 30th |
10:30AM-12:30PM |
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WHERE: |
Yonge-Dundas Square |
1 Dundas St E., Toronto |
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WHO: |
Rothmans, Benson & Hedges employees, including Managing Director Peter Luongo, who is available for interviews to discuss: |
• How RBH can help communities in combatting cigarette butt litter |
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• How UNSmoke Canada Week will reduce stigmas, and help Canadians who want to continue smoking, switch from cigarettes to better alternatives |
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• How & why Rothmans, Benson & Hedges plans to stop selling cigarettes |
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• How Rothmans, Benson & Hedges is transforming into a new company |
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• The need for tough regulations on teen vaping |
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• Why Health Canada's regulations aren't doing enough to help smokers switch from cigarettes to better alternatives |
SOURCE Rothmans, Benson & Hedges Inc.
MEDIA CONTACT: Victoria Kirk, [email protected], 416.558.4507; Andrew Findlater, [email protected], 416-659-1197
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