MEDIA ADVISORY: PHOTO OPPORTUNITY

OTTAWA, ON, Feb. 3, 2026 /CNW/ - Despite millions of Canadians still smoking cigarettes, Canadian law makes it harder for Canadians to obtain the information required to make an informed decision about whether smoke-free alternatives are right for them or their closest friends and family members. More information and greater access to these smoke-free products could help Canada reach its smoke-free future goals faster.

In response, Rothmans, Benson and Hedges has launched a "Smoke-Free Challenge" with select retailers to stop selling cigarettes for a half day and only offer smoke-free alternatives. These retailers are making a bold statement about changing habits and driving conversation around smoke-free alternatives.

What:

A photo opportunity at the second "Smoke-Free Challenge" location, where a local retailer has agreed to stop selling cigarettes and only sell smoke-free alternatives.

Please note, no RBH spokespeople will be onsite. Interviews with RBH representatives can be arranged by emailing [email protected] 

Date:	Wednesday, February 4, 2026
Time:	2:00 pm
Location:	Etcetera Mart, 210 Bank Street , Ottawa , ON

SOURCE Rothmans, Benson & Hedges Inc.

Media Contact: [email protected]