McDonald's New Brand Transformation Creates Over 400 Local Jobs
WINNIPEG, Aug. 23, 2016 /CNW/ - Today, McDonald's restaurants from Winkler to Thompson invite Manitobans to enjoy the new modernized restaurant experience. As part of its brand transformation, McDonald's Canada has evolved its menu, ordering processes and employee roles to provide local guests with a more personalized and customizable dining experience. McDonald's Canada and its franchisees are investing between $200,000 and $250,000 and are hiring around 10 to 15 new employees in each of the 29 participating restaurants, creating as many as 435 local jobs throughout Manitoba.
"Each and every day our teams look forward to serving our local and visiting guests – but today we open our doors with even more excitement," said Shelly Hansen, Western Regional Vice President, McDonald's Canada. "From crew members to restaurant managers to franchisees, we're ready to introduce Manitobans to our Create Your Taste™ burger concept and our new Restaurant Experience of the Future."
Using self-order kiosks, guests can choose from the Create Your Taste™ menu with two types of buns or a lettuce wrap, five types of cheese, 12 toppings, including guacamole, caramelized onions and hickory-smoked bacon strips, and nine sauces. Guests can also look forward to a fresh new McCafé® Bakery offering, featuring authentic French croissants and Mini Chocolatines filled with chocolate in every bite.
"We believe every moment at McDonald's should be a memorable one. That's why our Guest Experience Leaders are now on hand to provide our guests with the warmth and genuine hospitality McDonald's is known for," continued Hansen. "From hello to goodbye, our Guest Experience Leaders are ready to help you choose between self-order kiosks or counter service, assist with finding your seats, and provide table delivery service."
Click here for more information about McDonald's Canada's brand transformation.
About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca.
SOURCE McDonald's Canada
Image with caption: "McDonald’s® Canada announced the introduction of its Restaurant Experience of the Future to Manitoba, which includes the new Create Your Taste custom burger system, self-order kiosks, table delivery service and assistance from Guest Experience Leaders (as shown). The 29 participating restaurants across the province will be hiring as many as 435 crew members to fill these new positions. (CNW Group/McDonald's Canada)". Image available at: http://photos.newswire.ca/images/download/20160823_C4569_PHOTO_EN_757505.jpg
For further information: Media requiring more information, please contact: Danielle Jang, McDonald's Canada, 604-293-4849, [email protected]; Colleen Dunbar, Weber Shandwick for McDonald's, 604-283-1361, [email protected]