Province to see a boost in local job numbers and capital investment
CALGARY, March 17, 2016 /CNW/ - Today, McDonald's Canada and its Alberta franchisees announced the creation of as many as 1,900 new jobs across 140 restaurants in the province as part of the modernization of the guest experience underway nationwide. With an investment of $200,000 to 250,000 per restaurant, Alberta will be the first province to complete the transformation of participating restaurants.
"With the introduction of our Create Your Taste™ burger concept and the launch of our Restaurant Experience of the Future, we are transforming the guest experience and creating additional jobs in our restaurants," said Shelly Hansen, Regional Vice President, Western Canada at McDonald's. "As we enter this new chapter for our brand, we're proud of the more than 9,500 people we employ in Alberta who, along with our newest employees, are helping us keep up with the demand as we innovate and deliver an unmatched guest experience."
Features of the new McDonald's Canada experience include:
Enhanced Guest Experience
Guest Experience Leaders are on-hand to engage with guests - from hello to goodbye - to ensure a memorable dining experience. The introduction of Self-Order Kiosks gives guests a modern opportunity to try their own hand at customizing their burger using the Create Your Taste menu and also to order at their own pace.
Investing in People
By the end of 2017, McDonald's Canada expects to grow to 100,000 people across its corporate and franchised restaurants. With new restaurant processes, enriched education partnerships and modern uniforms, crew members will enjoy simplified and innovative ways to grow their careers and guest relationships. This commitment translates to around 10 to 15 new positions at each participating restaurant.
Customized Menu Options
The new Create Your Taste menu lets guests build their own premium burger in five simple steps. Guests can choose from nearly 30 options including five cheeses, 12 toppings, two buns, a lettuce wrap and nine sauces. Create Your Taste will be introduced to approximately 1,000 restaurants across Canada by the end of 2017.
Guests can now experience table delivery complete with the warm and genuine hospitality McDonald's is renowned for. Once an order has been placed with Create Your Taste, guests can take a seat while they wait for one of the new dedicated wait staff to deliver their order right to their table.
Focus on Food Quality
McDonald's is continuing its mission to deliver the best-tasting food, using quality ingredients, many of which are sourced from Canadian suppliers. The next chapter will also advance McDonald's sustainability and Canadian sourcing initiatives, including McDonald's continued commitment to sourcing 100% Canadian beef, the majority of which is sourced from Alberta and Saskatchewan.
"McDonald's is innovating to meet our guests' changing needs and preferences and with the new Create Your Taste experience, they will have even more delicious options to choose from," added Hansen. "Through this brand transformation, we are committed to supporting our passionate Alberta franchisees, management and crew and are incredibly proud of the enhanced experience it will provide to our guests."
About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ 85,000 people from coast-to-coast and approximately 80 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from over 100 Canadian suppliers. For more information on McDonald's Canada visit McDonalds.ca.
SOURCE McDonald's Canada
Image with caption: "A server-one of three new positions at McDonald's Canada delivers a custom burger from the new Create Your Taste menu to a guest. Thirty different toppings, including guacamole and blue cheese, allow guests to create their own burger and it all starts with 100% pure Canadian Angus beef. Photo credit: McDonald's Canada (CNW Group/McDonald's Canada)". Image available at: http://photos.newswire.ca/images/download/20160317_C4809_PHOTO_EN_645014.jpg
Image with caption: "Guest Experience Leaders-a new position at McDonald's Canada-welcome guests and help them build their own custom burgers using the new Create Your Taste menu. The investment by franchisees in the restaurant experience of the future has created as many as 1,900 new jobs in Alberta. Photo credit: McDonald's Canada (CNW Group/McDonald's Canada)". Image available at: http://photos.newswire.ca/images/download/20160317_C4809_PHOTO_EN_645017.jpg
For further information: Media requiring more information, please contact: Adam Grachnik, McDonald's Canada, 416-446-3354 or [email protected]; Colleen Dunbar, Weber Shandwick for McDonald's, 604-283-1361 or [email protected]