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TORONTO, Sept. 9, 2015 /CNW/ - Stuart Garvie, President, Media Sales, Bell Media, announced today the appointment of Mark Finney to the newly created position of Vice-President, Strategic Sales, effective immediately.
Reporting to Garvie, Finney will oversee all of Bell Media's English and French-language Sales Marketing, Brand Partnerships, and Mix teams, the first time these streams have been brought together under one group and leader. Finney will work with the Bell Media sales team to develop and implement a focused and comprehensive approach to better serve clients and partners, while leveraging and cross-selling Bell Media's premium portfolio of TV, radio, out-of-home, and digital brands.
"I am delighted to welcome Mark to our team and am thrilled for Bell Media to benefit from his tremendous international media sales experience," said Garvie. "In a time of great industry change, Mark's stellar track record and strategic vision will provide a new approach to servicing clients, providing them with maximum opportunities."
"It is an honour to join Canada's premier multimedia company," said Finney. "Media is a complex and fascinating industry and I'm really excited about working with Stuart and his team to laser focus our approach while developing a collaborative process with our clients that identifies targeted opportunities that work seamlessly across brands and platforms."
Throughout his 20-year career, Finney has gained solid sales and corporate strategy experience at several internationally renowned news organizations, including The Guardian and most recently Star Media Group, which owns Metro and The Toronto Star.
In his role, Finney will be based at Toronto's 50 Eglinton Avenue office and will support Dave Caporicci, Managing Director, Brand Partnerships; Anouk Bourassa, General Manager, Brand Partnerships (Québec); Lucy Collin and Nathalie Doré, Vice-Presidents, Marketing & Innovation - Integrated Sales, for English Canada and Québec, respectively; as well as Debbie Drutz and Michelle LaBarre, Vice-Presidents, Bell Media Mix, for English Canada and Québec, respectively.
Finney began his career at Express Newspapers in the U.K. in 1993 before joining world renowned daily newspaper The Guardian in 1997, where he held several key positions, including Sales Director. In that role, he helped devise and lead roadshow presentations attended by over 3,000 people; formulated and implemented a comprehensive sales strategy that saw rapid increases in overall revenues; and led the team that was shortlisted for the Campaign, IPA, and Media Week Sales Team of the Year awards in 2013. He has presented at the Cannes Lions and Dubai Lynx advertising festivals as well as numerous other international events. Most recently, he held the position of Vice-President, Office of the Publisher at Star Media Group where he oversaw the company's overall corporate strategy.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 34 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 10,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
For further information: Emily Young Lee, Bell Media, 416.384.2593, or Emily.YoungLee@bellmedia.ca