TORONTO, Dec. 10 /CNW/ - Canadians love LOTTO MAX and the Google
Zeitgeist list proves it. In 2010, the search term LOTTO MAX was the 4th fastest rising search term, behind World Cup Soccer but ahead of Vancouver 2010, Justin Bieber and
the popular television show "Glee".
"To be in the same category as these pop culture heavyweights
demonstrates that Canadians want to know more about LOTTO MAX. The buzz
this year has been incredible and we hope that it will continue into
2011!" said Wendy Montgomery, Vice President Lottery Marketing & Sales
According to Google, June 2010 saw an increase of 82% in the number of
Canadians searching for LOTTO MAX information since the beginning of
LOTTO MAX launched nationwide in September 2009 and since then,
Canadians have won almost $1.2 billion in prizes, including 206 winning
MAXMILLIONS tickets and 19 jackpot winners. Full game information and
unofficial winning numbers can be found on OLG.ca.
Tonight's LOTTO MAX jackpot is $28 million. Players can purchase tickets
for this draw at authorized OLG retailers until 9 p.m.
For each $5 play, LOTTO MAX players receive three sets of seven numbers
ranging from one to forty-nine. ENCORE is also available on LOTTO MAX
More information on the Google Zeitgeist list can be found at http://www.google.com/intl/en/press/zeitgeist2010/regions/ca.html.
OLG is a provincial agency responsible for province-wide lottery games
and gaming facilities. Since 1975, OLG lotteries, casinos, slots, and
resort casinos have generated more than $32 billion for the benefit of
the Province of Ontario. Gaming proceeds support Ontario's hospitals,
amateur sport, recreational and cultural activities, communities,
provincial priority programs such as health care and education, and
local and provincial charities and non-profit organizations through the
Ontario Trillium Foundation.
Know your limit, play within it!
THE ONTARIO PROBLEM GAMBLING HELPLINE 1-888-230-3505
Disponible en français
For further information: For further information:
For photos or further information, please contact:
Media Relations Manager